Mobly has announced the launch of the first AI-native platform designed to manage the complete lifecycle of field and event marketing. This new system of record enables B2B revenue teams to identify optimal events, execute high-performing activations, and convert in-person engagements into measurable pipelines. By providing real-time visibility and structured data, Mobly aims to eliminate the "blind spot" of in-person marketing, which has traditionally relied on manual processes and delayed reporting.
AI-Native Lifecycle Management: A single platform to find, plan, execute, and measure field and event marketing.
Pipeline Acceleration: Converts in-person interactions into pipeline with speed, addressing the typical 11-day follow-up delay.
Integrated Product Suite: Includes five core products—Scout, Host, Universal Lead Capture, Pulse, and Insights.
Real-Time Data Enrichment: Automatically enriches and routes lead data to CRM systems for immediate action.
Budget Optimization: Scout provides data-aware insights into event fit and costs before teams commit spend.
Automated Follow-Up: Pulse facilitates personalized follow-up within hours of an interaction based on real-time data.
While digital marketing provides real-time attribution, event marketing has often suffered from fragmented reporting and incomplete performance insights. Mobly replaces these manual workflows with a centralized system that brings digital-level accountability to face-to-face interactions. This ensures that every customer and prospect interaction is captured and analyzed to drive faster decision-making and better investment choices.
"We believe human connection is the most powerful signal in business and we're building the system to capture and scale it," said Zach Barney, co-founder and CEO of Mobly. "In-person has always been where the highest-value conversations happen, but it has never had the systems to support it and drive measurable pipeline. Now Mobly brings the same level of visibility and accountability to in-person that teams expect from digital."
The platform’s structure follows the natural workflow of marketing teams. Scout assists in event selection by analyzing target personas and booth costs, while Host manages logistics like registration and check-in. To ensure no lead is lost, Universal Lead Capture routes interaction data in real time, and Insights tracks performance against set goals to measure lead quality and representative performance.
This new operating model ensures that every action is automated and every outcome is measured. Teams adopting the platform can expect to follow up sooner and gain clear visibility into the pipeline impact of their field activities. Mobly already supports major organizations across the SaaS, finance, and HR sectors in refining their go-to-market strategies.
About Mobly
Mobly is the in-person revenue platform for B2B go-to-market teams. Its AI-native platform spans the full field and event marketing lifecycle, from event selection through post-event ROI, enabling in-person revenue to move through the pipeline with speed and precision. Mobly customers include Adobe, Ramp, and hundreds of companies across SaaS, finance, and HR.
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