Marketri has announced a brand relaunch alongside the introduction of a dedicated AI consulting practice, expanding its service portfolio to help mid-market businesses combine marketing strategy with artificial intelligence adoption. The company also confirmed that generative AI has been integrated across its operations and that it is pursuing a formal partnership with Anthropic, the company behind Claude.
The expansion marks the next phase of Marketri's growth as it evolves from a fractional marketing provider into a technology-enabled B2B growth firm focused on marketing, AI, and business transformation.
Marketri announced the launch of a new AI consulting practice as part of a broader brand relaunch aimed at strengthening its position as a technology-enabled B2B growth firm.
Founded in 2004 as a fractional marketing practice, the company now organizes its business into three integrated divisions:
According to the company, all three divisions are unified under the brand promise, "Grow Smarter. Scale Faster."
Marketri stated that the expansion is driven by increasing client demand for AI implementation, AI-driven search visibility, and technology-enabled marketing strategies.
The company noted that many organizations that initially engaged Marketri for fractional marketing leadership are now seeking guidance on applying artificial intelligence to marketing operations and broader business functions.
According to Marketri, evolving buyer behavior is also influencing its strategy, as B2B purchasing decisions increasingly occur after buyers complete extensive independent research through AI assistants, online communities, and peer networks before contacting vendors.
Marketri said its expanded operating model builds on four years of investment in AI leadership and technology-enabled service delivery.
"We've spent more than 20 years helping mid-market B2B companies grow through stronger marketing. What's changed is that AI has become too consequential to treat as a feature of something else. Our clients need a firm that can connect marketing strategy to technology advantage in a single conversation, not split it across two that never quite align." said Debra Andrews, Founder and CEO of Marketri.
"Marketing has changed since 2004, and we've changed with it — usually a step ahead. What never changes is the firm behind the work: proactive, responsive professionals who know our clients' businesses and can be counted on to deliver." said Debra Andrews, Founder and CEO of Marketri.
"We already know these businesses, their buyers, and their growth goals. That context is what makes AI implementation actually stick." said Brady Lewis, Senior Director of AI Innovation at Marketri.
As part of the announcement, Marketri confirmed it is pursuing a formal partnership with Anthropic, the developer of the Claude AI platform, while continuing to integrate generative AI capabilities across its consulting services.
The company stated that its updated strategy is designed to help mid-market organizations modernize marketing operations, improve business development, and adopt AI technologies that support long-term growth. The new brand identity and redesigned website are now live.
Founded in 2004, Marketri is a technology-enabled B2B growth firm that helps mid-market companies build marketing and business development functions that rival their largest competitors. Through B2B marketing consulting, fractional marketing teams, and AI consulting — with generative AI woven into every engagement — Marketri has spent 22 years evolving its tools while keeping one thing constant: proactive, responsive professionals who understand their clients' businesses and deliver. Learn more at marketri.com.
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