Market Logic Software, a leader in AI-powered market intelligence and insights, today launched major new capabilities in DeepSights Personas. This update enables enterprises to run rapid, forward-looking audience intelligence at scale without sacrificing research rigor. The new Persona Builder and Synthetic Panel features empower business teams to create highly specific, data-backed synthetic personas on the fly and run quantitative validation. By connecting virtual personas directly to a company's proprietary knowledge base, the platform ensures synthetic feedback is grounded in trusted data and adapts in real time to new market information.
Persona Builder: Enables on-the-fly creation of data-backed virtual personas grounded in proprietary knowledge.
Synthetic Panels: Allows companies to run quantitative research on new concepts in hours rather than days.
AI Interviewer Agent: Uncovers in-depth insights across audience segments through automated, conversational research.
Research Rigor: Applies research-grade statistical analysis and captures underlying reasoning behind scores.
Proactive Intelligence: Features an AI engine that continuously detects market signals and triggers business workflow alerts.
High-Impact Use Cases: Designed for rapid concept screening, messaging stress-testing, and exploring emerging audience segments.
Enterprise insights, product, and marketing teams face an ongoing challenge with the slow and costly process of running audience research that is often static and quickly outdated. The introduction of the DeepSights Persona Builder addresses this by making it simple to refresh personas with the most relevant and current data available. This ensures that synthetic feedback remains high-quality and reflects the latest consumer shifts.
"To be a market leader today means moving faster than your competitors to anticipate consumers. Act too slowly and you miss the market opportunity. Act in haste on guesswork and you risk wasting millions in budget," said Olaf Lenzmann, Chief Product and Innovation Officer at Market Logic Software. "Today's DeepSights Personas announcement helps enterprises overcome this dilemma. It empowers them with special-purpose AI to make robust, evidence-backed decisions on launching campaigns and products that will resonate with their consumers."
DeepSights Personas can be deployed as a standalone solution or fully integrated into a comprehensive active intelligence system. Unlike passive knowledge repositories, the DeepSights engine continuously uncovers findings from across various data sources to proactively connect intelligence to business workflows. This model allows for rapid screening of product concepts across regions and the exploration of hard-to-reach audience segments, providing a scalable alternative to traditional customer validation methods.
By utilizing AI agents to create on-demand panels based on defined audience attributes, companies can refine strategies before committing significant resources to real-world validation. This technological leap supports a more agile approach to innovation and market positioning for global consumer-focused brands.
About Market Logic
Market Logic is the leading provider of market intelligence and insights solutions. By using DeepSights, our special purpose AI for insights technology, expert teams equip business decisions makers across their enterprise with trusted insights at scale and speed. For more than 15 years, we've helped hundreds of consumer-focused brands across the globe transform into insights-driven businesses. Market leaders such as Unilever, Vodafone, Bayer, and Philips are driving innovation and making smarter market moves with the support of Market Logic.
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