.jpg)
As generative AI tools like ChatGPT and Gemini become the default for online discovery, B2B brands that neglect public relations risk digital invisibility. In response, Marigold PR has launched PRplus: AI Influence, a strategic communications program designed specifically to boost brand visibility in AI-generated search results. This initiative addresses the critical shift where AI models pull data almost exclusively from earned media and high-authority sources, making credible media coverage more valuable than ever for discoverability.
Quick Intel
Marigold PR launched PRplus: AI Influence to boost AI search visibility.
AI tools like ChatGPT pull 95% of their data from non-paid, earned media.
The program combines traditional PR with AI discoverability reporting.
It is crucial for regulated industries like cannabis with limited marketing options.
Brands in the top quartile for web mentions get 10x more AI visibility.
The service includes media outreach, an AI search audit, and performance reporting.
The launch is a direct response to research showing that over 80% of consumers now rely on AI-generated responses for a significant portion of their online searches. Unlike traditional search engines, generative AI models prioritize credible, third-party journalism, with 95% of cited links coming from non-paid media. This fundamental shift means that paid ads, branded blogs, and social content are no longer sufficient for visibility, placing a premium on the earned media coverage that public relations secures.
The PRplus: AI Influence program is designed for B2B brands, with a special focus on sectors like technology, industrial, and highly regulated industries such as cannabis. For these businesses, legal advertising restrictions severely limit traditional marketing, making earned media one of the few viable channels to generate the authoritative signals that AI models recognize. The program helps these companies earn credible coverage, increase their citations in AI results, and track their visibility across AI platforms through a structured package that includes key message development, targeted media outreach, and post-campaign reporting.
Marigold PR's leadership emphasizes that this is a pivotal moment for strategic communications. "This is a turning point for communications. Generative AI is rewriting the rules," says Katie Pringle, CEO and Co-founder of Marigold PR. "The brands that've been investing in PR are ahead of the curve... and those who haven't yet have a real opportunity to gain ground." This is echoed by clients in regulated markets who use PR not just for reputation but as a direct input for AI search, optimizing press releases for discoverability to compete effectively.
The launch of PRplus: AI Influence signals a necessary evolution of public relations strategy for the age of generative AI. By formally linking earned media efforts to AI discoverability, Marigold PR provides a critical service for B2B brands aiming to maintain relevance. In an landscape where AI curates information, investing in credible third-party coverage is no longer just about building reputation—it is a fundamental requirement for being found at all.
About Marigold PR
Established in 2016, Marigold PR has become a leading force in elevating the profile of B2B companies through strategic communications and high-impact events. As an award-winning public relations agency, Marigold PR's portfolio includes a diverse range of clients, from emerging startups to established industry leaders.
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones—and thrive on the tech pulse.