ZoomInfo has announced that affiliate marketing platform Levanta achieved more than 10X return on investment (ROI) by leveraging its AI-powered go-to-market (GTM) platform. According to the company, the platform helped Levanta identify high-value prospects, improve sales outreach, and close millions of dollars in total contract value as it expanded its affiliate marketing ecosystem.
Levanta connects e-commerce sellers with creators across major online marketplaces, including Amazon, Walmart, and TikTok Shop. As its creator ecosystem expanded beyond 50,000 creators, the company needed a more efficient way to identify and engage qualified brand partners in an increasingly competitive market.
To strengthen its go-to-market strategy, Levanta used ZoomInfo's AI-powered sales intelligence platform to target companies based on industry, revenue, company size, and executive job titles. Rather than pursuing every potential prospect, the company focused on high-growth brands that could move through the buying process more efficiently.
Levanta also incorporated ZoomInfo's buying signals into its sales workflow to prioritize outreach when prospects showed indicators of business growth or change.
Signals such as funding announcements, executive leadership changes, and marketplace expansion helped the brand partnerships team identify organizations that were more likely to evaluate new partnership opportunities. This allowed sales representatives to engage decision-makers at more strategic moments during the buying journey.
According to Levanta, reliable contact information played a critical role during the final stages of the sales process.
The company reported that 75% of deals valued above $20,000 required direct phone calls or text messages before contracts were finalized. Access to current mobile numbers enabled sales representatives to quickly connect with buyers, answer last-minute questions, and accelerate deal completion when email communication alone was insufficient.
By using ZoomInfo throughout prospecting, account targeting, outreach, and closing activities, Levanta reported closing millions of dollars in total contract value while achieving more than 10X ROI.
Looking ahead, Levanta plans to continue expanding its creator network, onboarding agency partners, and supporting additional e-commerce marketplaces.
The company also sees artificial intelligence as a key part of its future go-to-market strategy but believes AI performance depends heavily on the quality and accuracy of underlying business data. As a result, ZoomInfo will remain central to its sales intelligence and revenue generation efforts.
The announcement highlights the growing role of AI-powered sales intelligence platforms in helping businesses improve prospecting, prioritize high-intent buyers, and accelerate revenue growth through data-driven go-to-market strategies.
ZoomInfo (NASDAQ: GTM), the all-in-one AI GTM platform, enables sales, marketing, and customer success teams to execute their go-to-market strategy with confidence. Powered by the industry's most comprehensive B2B data, including more than 100 million companies, 500 million contacts, and billions of signals, ZoomInfo delivers the intelligence, automation, and integrations that modern revenue teams need to identify, engage, and convert their best buyers.
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