Later, the world's most intelligent influencer marketing company, has marked significant growth one year after acquiring and integrating Mavely, the leading Everyday Influencer Platform®. The unified platform has achieved a GMV run rate exceeding $2.4 billion, an increase of more than $1 billion since 2024, while delivering over $250 million in lifetime creator payouts. This progress establishes Later as the category leader in full-funnel creator marketing and commerce, highlighted by creator-driven content generating more than $50 million in sales during Black Friday and Cyber Monday.
Quick Intel
Post-Acquisition Growth and Performance Milestones
The integration of Mavely has driven substantial momentum, with the platform supporting over 3,000 leading brands and retailers. The Mavely creator network, now exceeding 180,000 members, achieved more than 100% year-over-year GMV growth. During the recent Black Friday and Cyber Monday period, creators earned $3 million, contributing to over $50 million in total sales driven by creator content across platforms.
Enterprise Expansion and Industry Recognition
Later has secured major new enterprise partnerships, enabling global brands to leverage its creator commerce infrastructure. This reflects a market trend toward consolidating influencer marketing on platforms offering scale, intelligence, and performance capabilities. Later earned Leader status in the G2 Winter 2026 Reports for Influencer Marketing Platforms for the fifth consecutive year and received its first recognition in Affiliate Marketing following the Mavely acquisition.
Scott Sutton, CEO of Later, commented on the trajectory: "Later is setting the pace for the next decade of influencer marketing," said Scott Sutton, CEO of Later. "The success of the Mavely integration, combined with our expanding roster of global partners, signals a clear shift in the market. Enterprise brands are choosing Later because we offer the scale, AI tools, data intelligence and full-funnel infrastructure that no other platform can match. This is only the beginning as we redefine what influencer marketing can deliver."
Client and Creator Perspectives
Brandi Briggs-Freeman, Social and Influencer Manager at Southwest Airlines, noted operational benefits: "Later has become an important partner in helping our team manage creator programs more efficiently and has enabled us to see consistent growth and success," said Brandi Briggs-Freeman, Social and Influencer Manager at Southwest Airlines. "The combination of their platform, data, and services give us a clearer visibility into performance and help us streamline how we work across channels so we can move quickly and strategically at scale."
Influencer Taylor Moore shared personal impact: "Working with Mavely by Later has completely transformed how I earn and support my family," said Influencer, Taylor Moore. "As a mom of three, the platform has given me real economic freedom and the ability to build long-term partnerships with brands I love. It's brought stability, consistency, and the confidence to scale my income in ways I never imagined possible. Before Mavely, I made just enough to help with diapers and groceries; now I am my family's primary income."
Michael Medici, Managing Director at Summit Partners and board director at Later, affirmed the company's direction: "We continue to be impressed by Later's execution, category leadership and vision," said Michael Medici, Managing Director at Summit Partners and board director at Later. "The company has demonstrated the ability to deliver scale and earnings for creators, as well as measurable value for enterprise brands. We believe Later is building a leading platform serving the creator economy."
Innovation Driving Future Growth
Later advances through products like Later EdgeAI, a predictive intelligence engine utilizing proprietary data for campaign forecasting and optimization, alongside expanded AI tools, social listening, and brand safety features.
These achievements align with Later's strategy to integrate influencer marketing, creator commerce, and AI intelligence into a comprehensive platform, distinguishing it in a competitive landscape and solidifying its role as a system of record for scalable, performance-oriented creator campaigns.
About Later
Later is the world's most intelligent influencer marketing company, powering the creator economy and social commerce for brands and creators alike. Fueled by their native AI-powered platform with over a decade of proprietary data, including billions of social interactions, impressions, $2.4 billion+ in verified influencer-driven purchases, and deep integrations with platforms like Meta and TikTok, Later provides data-driven guidance, combined with their team of expert strategists, to execute fully-managed campaigns, driving audience growth, engagement, and revenue. Trusted by the world's leading enterprise brands such as Crumbl, Kylie Cosmetics, ESPN, and YouTube, Later bridges creativity and performance, so every campaign not only looks good, but drives results. Later is building the future of influencer marketing where everyone wins.
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones—and thrive on the tech pulse.