Inspired Thinking Group, world's leading AI-powered content company, has announced appointment of Juliette Aiken as Chief Marketing Officer of Storyteq, company's marketing technology platform. Juliette will lead global marketing strategy and brand growth as ITG continues to expand its position at forefront of AI-powered content creation, management, and activation.
Of particular focus for Juliette will be Storyteq's role in powering ITG's wider proposition: helping organizations transform how content is created, managed, and delivered through combination of AI, technology, data, and expert services. Her appointment comes at time when brands increasingly seeking solutions to deliver meaningful business outcomes through more personalized efficient effective marketing at scale.
"Our next phase of growth is concentrated on strengthening the combination of intelligence, technology, and services that differentiates our offering in the market," notes Andrew Swinand, CEO of ITG. "Juliette's expertise will help us communicate that vision more effectively, deepen our engagement with existing and potential clients, and accelerate our ability to support brand growth by making content a true competitive advantage."
"I'm delighted to be joining ITG at such an important stage of its journey. The company has built an impressive reputation for helping global brands create and deliver exceptional content at pace and scale, through a combination of services and AI-powered technology that feels unique in the current market. Uniting those two worlds is a big part of what makes us such a valued partner to our clients, and I'm excited to help bring ITG and Storyteq even closer together as we continue to help shape the future of marketing for some of the biggest brands out there, at a time when change is coming thick and fast," said Juliette Aiken.
ITG integrated proposition combines AI-enabled technology, strategic intelligence, and managed services to help some of world's most recognizable brands improve marketing effectiveness, increase operational efficiency, and drive growth through more personalized content and campaigns.
