As AI-powered search platforms reshape how consumers discover brands, technology consulting and systems integrator iSOFT has partnered with Sydney-based AI Search Brand Visibility platform Somantra to help enterprises improve their presence in AI-generated search results. The partnership introduces Answer Engine Optimization (AEO) capabilities into iSOFT's consulting services, enabling organizations to measure, manage, and improve how their brands are represented across leading AI search platforms.
Consumer search behavior is rapidly evolving as more users turn to AI-powered platforms instead of traditional search engines. Rather than displaying multiple website links, AI search tools generate a single synthesized response, making accurate brand representation increasingly important for customer discovery.
Recognizing this shift, iSOFT has partnered with Somantra to bring Answer Engine Optimization (AEO) into its consulting and digital transformation practice.
The partnership enables enterprise clients to understand how AI platforms reference their brands and identify opportunities to improve visibility in AI-generated responses.
Unlike conventional SEO platforms that track website rankings, Somantra focuses on how brands appear within AI-generated answers.
The platform evaluates brand performance across leading AI search services including:
Performance is measured using three proprietary metrics:
These insights help organizations determine whether their brand is being accurately represented and recommended when users ask AI platforms questions related to their products or services.
"AI search doesn't ask brands to rank, it asks them to be understood," said Arun Prasad, Founder of Somantra.
"The businesses that show up clearly and accurately inside AI answers today are building a form of trust that traditional SEO was never designed to capture. This partnership lets us bring that capability to organisations that can't afford to get it wrong."
The partnership is particularly focused on highly regulated industries where accurate information plays a critical role in customer decision-making.
iSOFT brings consulting expertise across:
By integrating Somantra's AI visibility analytics with its Applied AI & Agentic Platforms practice and sovereign AI architecture, CoreAxi.ai, iSOFT aims to help enterprises align AI search performance with governance, compliance, and digital transformation initiatives.
"With the increasing reliance on chat interfaces rather than traditional search, our clients are already asking how AI is changing the way their customers find and trust them. Until now, there hasn't been a clear way to measure or manage that." said Ankur Chandra, Chief Growth & Strategy Officer at iSOFT.
"Partnering with Somantra gives us a robust, purpose built, and industry validated platform to answer that question, helping clients close the gap between where they currently show up in AI search and where they need to be."
Through the collaboration, iSOFT and Somantra will provide enterprise clients with services that include:
The companies confirmed that the partnership is effective immediately, with joint enterprise engagements already in progress.
Somantra is a Sydney based AI Search Brand Visibility and Answer Engine Optimisation (AEO) platform. Somantra tracks how brands are represented across AI platforms including ChatGPT, Google AI Overviews, Claude, and Perplexity, using proprietary Brand Mindshare, Brand Engagement, and Brand Consideration metrics to help organisations understand and improve how they are discovered in the age of AI search. Learn more at somantra.ai.
iSOFT is a Technology Systems Integrator delivering consulting led digital transformation across cloud, applications, cybersecurity, data engineering, and modernisation, with operations across Australia, Singapore, and India. iSOFT's capabilities span Technology & Managed Services, infrastructure management, automation, Applied AI & Agentic Platforms, Purpose-Built Products (such as Workforce Management), and High-Impact Solutions for government and regulated industries. iSOFT Software Technologies Pty Ltd is ISO 27001-certified. Learn more at isoftanz.com.au.
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