Iridio expanded its social media marketing solution with new integrations across Reddit and LinkedIn, giving brands the ability to reach valuable audiences in both high-engagement communities and professional decision-making environments. Powered by RRD's patented Consumer Graph and Household Connect technologies, Iridio enables precise targeting across 130 million personas while preserving consumer privacy.
Iridio adds Reddit and LinkedIn integrations to social media marketing solution; LinkedIn integration available later this year.
Approximately 28% of Reddit users are not active on Facebook, 36% not on Instagram, 38% not on TikTok.
Combining display with paid social leads to 67% higher average featured sales lift compared to social-only campaigns.
47% higher average Brand Halo lift across all measured product groups.
4x increase in incremental sales compared to single-channel social campaigns.
RRD serves 92% of Fortune 100 with operations in 30 countries.
Iridio now provides access to Reddit's massive reach of over 190 million weekly active unique users. Approximately 28% of Reddit users are not active on Facebook, 36% are not active on Instagram and 38% are not active on TikTok. This offers brands a unique opportunity to apply RRD's Consumer Graph to connect with an undiscovered audience within specific subreddits, so brands can cohesively extend messages and align with the topics consumers are actively researching.
Iridio recently began beta testing LinkedIn campaigns. This extension to LinkedIn allows brands to apply Iridio's precision mapping to the world's largest professional network, reaching decision makers in a business-focused environment. Iridio will offer LinkedIn integration later this year.
“We are giving our clients the ability to connect with consumers no matter what platform they are on while quantifying the direct impact on featured sales lift and incremental revenue,” said Andy Johnson, Iridio Senior Vice President and Principal. “By integrating Reddit and LinkedIn, we are opening new doors for brands to be part of the conversations that actually drive purchase decisions.”
An internal Iridio study of nearly 60 CPG campaigns from Q4 2023 to Q2 2025 revealed:
67% higher average featured sales lift when combining display and social efforts.
47% higher average “Brand Halo” lift, which converts more shoppers across all of a brand's measured product groups.
4x increase in incremental sales compared to single-channel social campaigns.
RRD's Consumer Graph connects layers of intelligence from offline and online data to reach high-potential buyers across the entire consumer journey, without relying on cookies. Household Connect groups multiple devices based on shared behavior and location to create a unified digital profile of a household, mapping to physical addresses for targeted, compliant marketing at scale.
Instead of relying on third-party tools that suffer from signal loss, Iridio utilizes its own homegrown Demand Side Platform (DSP) and Consumer Graph for probabilistic mapping of 130 million households across online and offline data points, providing high match fidelity while retaining a privacy-first approach. Additionally, every social campaign includes advanced monitoring to support brand safety, using tiered sensitivity levels and keyword blocklists.
Iridio simplifies marketing complexity by unifying creative, media, and data and analytics in one platform. As a trusted marketing partner to top brands in retail, healthcare, financial services, and other industries, Iridio's data-driven solutions connect brands with their audiences at defining moments. Backed by RRD's legacy and global scale, Iridio offers a flexible suite of services that range from single-channel campaign activations to fully integrated programs.
RRD provides a complete portfolio of marketing, packaging, print and business services to the world's most respected brands, including 92% of the Fortune 100. The company's proprietary technology, advanced data analytics and established expertise fuel organizational decision-making, from strategy through execution. With operations in 30 countries, global organizations and regulated industries trust RRD to reduce complexity and drive audience connections across the entire customer journey.
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