Invoca, a specialist in AI-powered revenue execution, has announced a significant expansion of its AI agent capabilities. The launch introduces the first AI Voice Agent informed by the full digital buyer journey, alongside an enhanced AI Messaging Agent. These tools are specifically designed to address the "blind spot" in marketing where paid media spend generates interest that fails to convert due to abandoned transactions or missed calls. By integrating real-time intent data with conversational AI, Invoca aims to give marketers direct control over the transition from lead generation to confirmed revenue across voice and SMS channels.
Omnichannel Conversion: Invoca’s AI agents operate across voice and SMS to ensure marketing-driven demand converts regardless of the communication channel.
Intent-Aware Voice: The new AI Voice Agent captures digital journey data, such as ads clicked and pages visited, to qualify and route callers in real time.
Rapid Lead Response: The AI Messaging Agent engages leads via SMS within the first minute of a web form submission, a window proven to increase conversion by 391%.
Custom Training: Unlike generic models, Invoca’s AI is trained on a brand’s specific first-party data and high-converting historical conversations.
Automated Management: The platform handles booking, rescheduling, and appointment management 24/7 without requiring manual intervention from live staff.
Market Availability: The AI Messaging Agent is currently available, while the AI Voice Agent is scheduled for a beta launch in summer 2026.
A significant portion of marketing investment is currently lost when buyers encounter friction during the conversion process; nearly 40% of inbound calls never reach a representative, and approximately 85% of online transactions are abandoned. Invoca’s AI Voice Agent seeks to mitigate these losses by providing instant, intelligent responses. By analyzing the caller's intent before the conversation even begins, the agent can deflect non-lead calls and ensure high-value prospects are connected to the most appropriate human agent or handled autonomously.
The AI Messaging Agent serves a complementary role by re-engaging buyers who stall during their digital journey. Whether a lead has just submitted a web form or missed a return call, the SMS agent initiates a conversation immediately. This ensures that the momentum generated by paid media is maintained, providing a persistent and professional touchpoint that guides the customer toward a final transaction or an appointment.
The efficacy of Invoca’s agents stems from their reliance on first-party data. Because the AI is trained on the specific language and buying patterns of a brand's own customers, the interactions are more authentic and aligned with the brand's best-performing human agents. This localized training allows for a much faster deployment period; some users have reported moving from testing to full live operation within two weeks.
"AI agents are about to do for conversion rates what Smart Bidding did for paid media – it's the biggest breakthrough for revenue growth we've seen in years," said Gregg Johnson, CEO, Invoca. "For the first time, marketers have the power to control both sides of the funnel. The brands that get there first will convert demand their competitors are losing."
"Because Invoca already had our conversation data, the AI Messaging Agent was trained and ready to go almost immediately, and it just keeps getting smarter," said Jody Farmer, CMO, U.S. Gold Bureau. "It's already learned to handle distinctly different customer types in just the few weeks we've been live."
Invoca will showcase these advancements at the Adobe Summit in Las Vegas from April 20–22, 2026.
Invoca is an AI-powered revenue execution platform that connects marketing, commerce, and contact center teams to orchestrate seamless buyer journeys and turn every interaction into measurable, profitable growth. The Invoca platform features deep integrations with leading technology partners, enabling revenue teams to connect paid media investments to business outcomes, improve digital engagement, and convert more leads into sales. Invoca's AI vision centers on using trustworthy, first-party data to deliver AI that is intelligent, authentic, and empathetic – connecting digital and human experiences to build lasting customer relationships.
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