Invoca has launched its AI Messaging Agent, a groundbreaking two-way SMS solution designed to capture lost revenue by instantly engaging high-intent buyers. This product expands the company's AI capabilities from generating insights to actively driving revenue, using AI agents that convert conversations into sales and appointments. The solution meets buyers on digital ads, websites, or IVR systems, providing expert-level support and answering questions around the clock to combat the significant revenue loss from abandoned transactions and unanswered calls.
Quick Intel
Invoca's AI Messaging Agent is a two-way SMS solution that qualifies leads and schedules appointments 24/7.
It addresses the loss of up to 40% of inbound calls and 85% of online cart abandonments.
The AI is pre-trained on a brand's highest-converting call transcripts, enabling it to perform effectively from day one.
It leverages full digital journey context, knowing which ad or webpage a buyer came from for personalized responses.
A key differentiator is closed-loop attribution, tying every interaction back to the original marketing campaign and keyword.
The solution is built specifically for revenue generation, unlike one-way marketing SMS tools.
Solving the High-Intent Buyer Drop-Off Crisis
Brands consistently lose revenue when high-intent buyers cannot get immediate answers, leading to abandoned carts and unanswered calls. Invoca's AI Messaging Agent directly addresses this by engaging these leads via SMS at any time without human intervention. Crucially, the AI is not a generic chatbot; it is pre-trained on the brand's own most successful sales conversations, allowing it to authentically capture the brand voice, handle common objections, and use proven tactics that drive conversions from the moment it is deployed.
The Three Pillars of Revenue-Focused AI Messaging
The platform's effectiveness is built on three core differentiators that set it apart from standard SMS marketing tools. First, its unique pre-training on historical call data ensures immediate, high-quality performance. Second, it is powered by digital journey context, meaning it personalizes interactions based on the specific ad clicked or webpage visited. Finally, and most significantly, it provides closed-loop attribution, giving marketers clear visibility into which campaigns, ads, and keywords are ultimately driving revenue through both calls and text conversions.
This launch marks a significant evolution for Invoca, moving from a platform that analyzes conversations to one that actively executes them. By deploying an AI agent that works like a brand's best salesperson across the critical final mile of the buyer's journey, Invoca enables businesses to recover lost revenue, maximize marketing spend, and build a seamless, conversion-focused experience for modern consumers.
Invoca is an AI-powered revenue execution platform that connects marketing, commerce, and contact center teams to orchestrate seamless buyer journeys and turn every interaction into measurable, profitable growth. The Invoca platform features deep integrations with leading technology partners, enabling revenue teams to connect paid media investments to business outcomes, improve digital engagement, and convert more leads into sales.
Invoca's AI vision centers on using trustworthy, first-party data to deliver AI that is intelligent, authentic, and empathetic — connecting digital and human experiences to build lasting customer relationships. Top consumer brands, including AutoNation, DIRECTV, Mayo Clinic, Mutual of Omaha, and Verizon, rely on Invoca to power profitable growth. Invoca has raised $184M from leading investors, including Upfront Ventures, Accel, Silver Lake Waterman, H.I.G. Growth Partners, and Salesforce Ventures.
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones—and thrive on the tech pulse.