Integral Ad Science (IAS), a leading global media measurement and optimization platform, has been named a finalist in the 30th Annual Webby Awards for its generative AI assistant, IAS Agent, in the AI, Marketing, and Branding category.
The Webby Awards nomination spotlights IAS Agent as “The Marketer’s Advertising Compass.” The AI-powered assistant is designed to help marketers deliver trusted intelligence that brands rely on to protect and drive performance across omnichannel investments.
IAS Agent empowers any marketer to access actionable insights quickly, enabling faster campaign activation, deeper analysis, and performance optimization at scale.
"We are incredibly proud to be recognized for our innovation, and it’s a testament to our team's forward-thinking vision for the future of marketing," said Lisa Utzschneider, CEO of IAS. "Our focus is to give marketers the trusted intelligence and complete transparency into every recommendation so brands can protect their campaigns and accelerate performance across their omnichannel investments. IAS Agent is the next evolution of that promise.”
From now until April 16, 2026, IAS Agent is eligible for the People’s Voice Award. Voting is open at the provided link.
The nomination underscores IAS’s commitment to advancing marketing technology through responsible and transparent generative AI solutions.
About Integral Ad Science
Integral Ad Science (IAS) is a leading global media measurement and optimisation platform that provides the industry’s most actionable data to drive superior results for the world’s largest advertisers, publishers, and media platforms. IAS’s software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments, while improving return on ad spend for advertisers and yield for publishers. Our mission is to be the global benchmark for trust and transparency in digital media quality. For more information, visit integralads.com
About The Webby Awards
Hailed as the “Internet’s highest honor” by The New York Times, The Webby Awards is the leading international awards organization honoring excellence on the Internet, including Websites and Mobile Sites; Video; Advertising, Media & PR; Apps & Software; Social; Games; Podcasts; Creators and AI. Established in 1996, The Webby Awards received over 13,000 entries from all 50 states and over 70 countries worldwide this year. The Webby Awards are presented by the International Academy of Digital Arts and Sciences (IADAS). Sponsors and Partners of The Webby Awards include Adobe, WP Engine, Meltwater, Patreon, NAACP, KPMG, Wall Street Journal, Deadline, AdAge, TechCrunch, The Hollywood Reporter, SXSW, Scalable, and The Society of Digital Agencies.
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