InnerGroup has announced the appointment of Neha Bubna as Vice President of Production, reinforcing the AI and technology capabilities of InnerStudio, the company’s offshore creative production studio. Bubna will lead the integration of AI, automation, and workflow technologies aimed at helping enterprise marketing teams scale content production while improving operational efficiency.
The appointment reflects InnerGroup’s broader strategy to position AI-driven production infrastructure and intelligent automation at the center of modern in-house marketing operations.
Quick Intel
InnerGroup stated that the appointment strengthens InnerStudio’s ability to support in-house marketing teams facing increasing content production demands across digital channels and platforms.
According to the company, many organizations are experimenting with AI technologies but have yet to operationalize them within day-to-day production workflows.
InnerStudio was developed to address that gap by combining offshore production infrastructure with operational models tailored specifically for internal marketing teams.
The studio operates using dedicated production pods that remain aligned with individual client brands, workflows, and approval structures rather than relying on rotating production resources.
In her new role, Bubna will oversee the accelerated integration of AI tools, automation systems, and intelligent workflow technologies across InnerStudio operations.
The company stated that the objective is to help clients transition from isolated AI experimentation toward scalable, production-ready implementation models.
InnerStudio’s production capabilities span:
The platform is built on more than two decades of offshore creative production infrastructure developed through EKCS.
Bubna brings experience in hybrid and offshore delivery models, having worked across major agency groups including:
According to InnerGroup, her background includes building and leading large-scale creative production operations for global clients, with a focus on improving production efficiency, scaling offshore delivery, and implementing process innovation through technology adoption.
“The organizations winning at in-house content are building real production infrastructure, consistent teams, smart platforms, and AI-powered operations designed around how they actually work. InnerStudio is already that. My focus is on accelerating the technology layer so clients can produce more, faster, without compromising on quality or consistency.”
Neha Bubna, VP Production, InnerGroup
InnerGroup stated that the evolving demands placed on internal marketing teams require production models capable of handling larger content volumes without increasing operational complexity.
The company believes AI-powered automation and intelligent agents will play a critical role in helping organizations improve production speed, consistency, and scalability while maintaining quality standards.
“InnerStudio gives in-house teams something the market has lacked: a production partner that actually understands how they work and is built to keep pace with how fast the technology is moving. Neha brings the operational depth and delivery experience to make sure our clients get the best of what InnerStudio can deliver. As we incorporate automation and intelligent agents into how we work, her experience running complex production operations at scale is exactly what we need.”
Rob Andrews, EVP Global Content, InnerGroup
InnerStudio is led by Rob Andrews, who has been part of InnerGroup since launch. His experience spans agency networks including WPP and Omnicom, design studios in London and India, and Deloitte Digital’s Content Supply Chain practice.
The company stated that the combination of operational production expertise and AI-focused workflow innovation positions InnerStudio to support organizations seeking scalable in-house marketing infrastructure.
As enterprises continue balancing content demand, operational efficiency, and technology adoption, AI-integrated production environments are becoming increasingly important for marketing operations teams managing complex global workflows.
About InnerGroup
InnerGroup is a global in-house marketing operations company that helps brands build and run effective internal marketing functions through operations advisory, talent sourcing, and creative production. An EKCS company, InnerGroup operates across the US, UK, Canada, India, and Australia.
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