Informa TechTarget, an indispensable partner for B2B intelligence, media, and marketing solutions, has announced plans to integrate its proprietary Buyer Intelligence solution with Demandbase by Q1 2027. Beginning in January, joint customers will be able to access Informa TechTarget's directly observed, person-level intent data and click-level behavioral insights natively within Demandbase.
Informa TechTarget plans to integrate its Buyer Intelligence solution with Demandbase by Q1 2027.
Beginning in January, joint customers can access person-level intent data and click-level behavioral insights natively within Demandbase.
Every click, download, content view and search query from buying group members will be viewable, not just aggregated summaries.
The integration enables more sophisticated ABM scoring, propensity modeling, buying group identification and multi-channel activation.
Signals include Content Pain Points, Content Topics and Activity Scores from known, opted-in contacts.
The integration builds on last year's Informa TechTarget Account Intent Feed data integration.
"Demandbase is one of our premier partners and a leader in GTM orchestration and ABM alignment, and integrating our Buyer Intelligence into their platform is a major priority for Informa TechTarget," said Luke Thornton, Head of Revenue Operations, Strategy and Corporate Development, Informa TechTarget. "With this new integration, we'll make it easier than ever for our shared customers to seamlessly incorporate our high-quality, exclusive, person-level signals into their ABM programs within Demandbase. B2B marketing and sales teams will be able to move from signal to action faster and with far greater precision than ever possible before."
"The more we understand about who's buying and what matters to them, the more effective every go-to-market decision becomes," said David Fiori, Senior Manager of Partnerships, Demandbase. "By bringing Informa TechTarget's person-level insights together with Demandbase's account intelligence and activation capabilities, we're giving customers an even clearer picture of their buyers, and greater precision in turning that understanding into pipeline."
Buyer Intelligence is Informa TechTarget's exclusive person-level intent data and insights, derived from the directly observed actions of its global business and technology decision-maker audience—whose members generate millions of exclusive intent signals daily—based on the trusted expert guidance of Informa TechTarget's award-winning editorial properties and BrightTALK webinar communities.
This expanded partnership will make it easier for B2B marketing and sales teams to access some of the richest buyer intelligence available in B2B via Demandbase's account-based GTM platform. Capturing these granular, AI-ready data points directly within Demandbase will enable more sophisticated ABM scoring and prioritization, propensity modeling, buying group identification, account list creation, and multi-channel activation.
Informa TechTarget has consistently been recognized as an industry leader in intent data, including recognition as a Leader and Customer Favorite in Forrester Wave: Intent Data Providers For B2B, Q1 2025; a Leader in the Frost Radar: Account-Based Marketing Platforms; and a Leader in Research in Action's Vendor Selection Matrix for Revenue Marketing Automation Platforms.
About Informa TechTarget
Informa TechTarget informs, influences and connects the world's technology buyers and sellers, and aims to be an indispensable partner in driving clients' go-to-market success. With a vast reach of over 220 highly targeted technology-specific digital properties and approximately 58 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into the technology market.
About Demandbase
Demandbase is the AI GTM leader defining the next era of agentic marketing, helping B2B revenue teams coordinate sales, marketing, and advertising around the accounts most likely to drive pipeline. By connecting buying signals, account intelligence, and go-to-market execution in one platform, Demandbase helps teams prioritize what matters, improve visibility into performance, and move faster across the customer journey.
