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Incubeta launches Creative Performance Index (CPI) and OutperformBI, two agentic AI-powered products that connect creative quality, media performance, and business outcomes—helping marketers move beyond static reporting to gain clearer, data-driven insight into what truly drives marketing ROI.
Marketing teams are inundated with data from multiple channels, yet often struggle to isolate what truly moves the needle on business outcomes. Generative AI has accelerated content creation, but fragmented consumer behavior and subjective creative decisions make it harder to prove ROI and justify budget allocation. Incubeta’s new agentic AI products—Creative Performance Index (CPI) and OutperformBI—address these pain points by delivering faster, more accurate insight into performance drivers and incremental impact.
“Marketing teams don’t lack data, they lack clarity. With CPI and OutperformBI, we use agentic AI to move beyond dashboards and deliver faster, more accurate insight into what’s actually driving performance and incremental impact,” said Max Flajsner, Global Director of Data and AI at Incubeta.
“We don't guess at product-market fit; we live it. Our roadmap is built from the ground up, shaped by the real challenges our clients ask us to solve daily," said Alex Langshur, CEO Americas at Incubeta. "That's why we built CPI and OutperformBI, to address client requests for faster & better insights across larger, more complex data sets that enable better decision making, and ultimately drives business growth."
CPI analyzes creative assets with AI to identify high-performing elements—branding placement, calls to action, imagery, music, emotional cues—and correlates them directly to live performance metrics from major advertising platforms. This continuous view helps brands:
Beta results demonstrate tangible impact: one brand saw a 102% increase in Click-Through Rate (CTR) and 37% reduction in Cost Per Lead (CPL), while another achieved an 87% uplift in Conversion Rate and 38% higher Return on Ad Spend (ROAS).
OutperformBI transforms performance analysis by enabling marketers to ask natural-language questions and receive diagnostic insights. The platform connects disparate data sources—marketing mix models, customer data platforms, product feeds, experimentation plans, promotional calendars, and external signals (search trends, weather)—to explain “why” outcomes occur, not just “what” happened.
This agentic AI approach supports faster decision-making in key areas: performance diagnosis, demand driver identification, media planning, executive reporting, and budget optimization—without requiring manual analysis.
Both CPI and OutperformBI are now available (CPI immediately; OutperformBI via phased waitlist starting January 22, 2026). They empower brands to shift from guesswork to evidence-based marketing, proving ROI with clarity and confidence in an increasingly complex landscape.
About Incubeta
Global marketing agency, Incubeta, empowers ambitious brands to harness marketing as a key driver of sustainable growth and long-term business success. With over two decades of experience and a global presence spanning 18 offices, Incubeta partners with leading brands like L’Oreal, ING, M&S, Les Mills, and Beiersdorf to transform complexity into clarity, drive innovation, prove value, and achieve measurable growth. Through its Seamless Approach, Incubeta integrates creative, media, data, and technology to remove barriers that limit performance. This unified model enables brands to improve efficiency, elevate measurement, and generate stronger business outcomes.
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