Incubeta, the leading global marketing and AI outcomes agency, today announced a series of executive leadership appointments designed to accelerate its next phase of growth, including the promotion of Amy Crowther to CEO, Americas. The appointment completes a leadership transition initiated last year and accompanies three additional executive appointments that strengthen Incubeta's global leadership team across the Americas, APAC and the group's commercial function.
Amy Crowther promoted to CEO, Americas at Incubeta.
Alex Langshur moves to Executive Advisor role for M&A and strategic guidance.
Ed Flower joins as Group Chief Commercial Officer.
Lani Cummins promoted to CEO, APAC.
Appointments follow acquisitions of XPON's Datisan and RocketSource.
Incubeta has 18 offices globally.
Amy Crowther has moved from President, Americas to CEO, Americas, overseeing regional strategy, operations, client growth and organizational expansion. Alex Langshur, formerly CEO, Americas, has stepped into an Executive Advisor role focusing on M&A strategy, acquisition integration and strategic growth guidance. Ed Flower has joined Incubeta full time as Group Chief Commercial Officer, leading global commercial strategy and enterprise growth initiatives. Lani Cummins, previously Managing Director, Australia, has been promoted to CEO, APAC, expanding executive leadership across one of Incubeta's fastest-growing regions.
Jacques van Niekerk, Group CEO at Incubeta, stated: "Amy has been a driving force behind our growth across the Americas, and this appointment reflects the strength of her leadership. Combined with Lani's promotion in APAC and Ed joining as Group Chief Commercial Officer, these moves show our commitment to developing talent from within while bringing in outside expertise where it accelerates our clients' success and amplifies growth."
Earlier in her tenure at Incubeta, Crowther served as Chief Client Officer, where she played a key role in strengthening client relationships and scaling operations across the region. Her background includes leadership roles at Dentsu, Interpublic Group (IPG) and Jellyfish. Amy Crowther stated: "This is a moment of significant change in our industry where AI outcomes will be determined by those who carefully navigate what's possible with what's meaningful. With top leadership in place across every region we operate in, Incubeta is ready for this moment, to help brands navigate each step forward, towards a more effective, AI powered marketing future."
The appointments follow a period of rapid expansion for Incubeta, including the agreed acquisition of XPON's Datisan business and, separately, RocketSource, reflecting the company's continued investment in helping brands navigate today's AI-first marketing landscape. Together, the leadership team brings expanded expertise across media, creative, measurement, data and commercial strategy.
About Incubeta
Global marketing and AI outcomes agency, Incubeta, empowers ambitious brands to harness marketing as a key driver of sustainable growth and long-term business success. With a global presence spanning 18 offices, Incubeta partners with leading brands like L'Oreal, ING, M&S, Les Mills, and Beiersdorf to transform complexity into clarity, drive innovation, prove value, and achieve measurable growth. Through its Seamless Approach, Incubeta integrates creative, media, data, and technology to remove barriers that limit performance.
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