Incubeta has announced the appointment of Amy Crowther as President of the Americas, initiating a formal leadership transition that will see her assume the role of Americas CEO in 2026. This move is designed to position the global digital marketing agency for its next phase of growth, sharpening its focus on AI-driven marketing solutions and the strategic integration of recent acquisitions like RocketSource.
Incubeta appoints Amy Crowther as President of the Americas.
Crowther is positioned to become the Americas CEO in January 2026.
The move is part of a planned CEO succession strategy.
Current Americas CEO Alex Langshur will transition to an Executive Advisor role in July 2026.
Crowther will oversee integrated media, creative, data, and AI-enabled operations.
The leadership shift aims to strengthen the agency's focus on AI-driven marketing for clients.
Crowther's promotion comes as Incubeta continues to advance its capabilities in AI-driven marketing, seeking to help brands translate technological complexity into measurable business outcomes. In her new role, effective January 2026, she will assume full operational leadership for the Americas, overseeing strategy, execution, and client engagement across integrated media, creative, data, measurement, and AI-enabled operations. This transition underscores the agency's commitment to developing internal talent and aligning its leadership with the evolving demands of the marketing landscape.
The appointment also formalizes a CEO succession plan, ensuring continuity and strategic focus during a period of transformation and integration following key acquisitions.
Crowther brings substantial industry experience from prior leadership roles at major agencies including Jellyfish, IPG's Reprise, and Dentsu. Her background spans multinational strategy, global client delivery, and performance marketing, which Incubeta's Group CEO cited as foundational for leading the business forward.
"Amy has been a powerful force in shaping our success across the Americas," said Jacques van Niekerk, Group CEO at Incubeta. "Her leadership and commitment to clients have influenced the way we operate, making her uniquely positioned to lead the US business forward. This transition reflects our commitment to exceptional leadership, accelerated growth, and developing talent from within."
Current Americas CEO Alex Langshur will move into a new position as Executive Advisor and M&A Integration Leader in July 2026, providing strategic guidance to ensure a seamless leadership handover and support the integration of acquired companies.
In her statement, Crowther highlighted the critical junction at which marketers and the agency find themselves, with the promise of AI meeting practical business needs. Her focus will be on guiding clients through this complexity to achieve meaningful results.
"I’m honored to step into this role at such a crucial moment for our industry and for Incubeta. As the promise of AI meets the reality of our clients' day-to-day business needs, we have an important role in helping them to navigate that complexity and turn it into meaningful outcomes," said Amy Crowther. "I’m excited to lead our Americas team into this next chapter."
This leadership evolution marks a strategic step for Incubeta as it aims to solidify its market position and drive growth through integrated, technology-forward marketing services.
About Incubeta
Global marketing agency, Incubeta, empowers ambitious brands to harness marketing as a key driver of sustainable growth and long-term business success. With over two decades of experience and a global presence spanning 18 offices, Incubeta partners with leading brands like L’Oreal, ING, M&S, Les Mills, and Beiersdorf to transform complexity into clarity, drive innovation, prove value, and achieve measurable growth.
Through its Seamless Approach, Incubeta integrates creative, media, data, and technology to remove barriers that limit performance. This unified model enables brands to improve efficiency, elevate measurement, and generate stronger business outcomes.
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