Impartner, the global leader in partner management and partner marketing automation, has unveiled HyperscalerGTM, a groundbreaking solution that unifies the partner ecosystem journey in cloud marketplaces. For the first time, vendors can empower partners to register deals, collaborate with hyperscaler field teams, and execute transactions directly in AWS, Microsoft Azure, and Google Cloud—all within a single automated workflow, slashing time from registration to deal closure.
HyperscalerGTM addresses longstanding silos in partner management, where fragmented tools hinder cloud revenue growth. By embedding deal registration into marketplace transactions, the solution accelerates opportunity conversion, enabling vendors to scale ecosystems efficiently. This innovation aligns with surging demand for automated GTM tools, as cloud marketplaces like AWS and Azure drive billions in partner-led sales, per industry benchmarks.
The platform connects Impartner's robust PRM capabilities with Labra's native engine, automating co-sell motions and private offerings. Partners gain real-time collaboration with hyperscaler teams, while synchronized data across platforms provides a unified revenue view—from lead to payout. This eliminates manual reconciliation, boosting compliance and visibility in partner marketing automation and multi-cloud environments.
“HyperscalerGTM is the most significant advancement in partner automation in the last decade,” said Joe Wang, CEO of Impartner. “By integrating the deal registration process directly into hyperscaler marketplace transactions, we’re giving providers and their partners the ability to turn opportunities into revenue faster than ever before.”
“This collaboration bridges the long-standing gap between channel, alliance, and hyperscaler movements,” said Sridhar Adusumilli, CEO of Labra. “Together, we’re helping vendors and partners more than halve deal-to-market cycles, unlock greater incentives from hyperscalers, and eliminate manual steps that slow cloud growth.”
This milestone advances Impartner's vision of ecosystem monetization in the cloud era, equipping enterprises to capitalize on marketplace opportunities with scalable, automated workflows.
To explore or demo, visit impartner.com/hyperscalergtm.
About Impartner
Impartner is the global leader in partner ecosystem management solutions. The company helps organizations transform the way they engage with their partners, empower them, and grow their partner networks. With purpose-built partner relationship management (PRM) and partner marketing automation (PMA) technologies, Impartner empowers companies to optimize operations, drive demand, and accelerate revenue by generating measurable performance from their indirect sales programs. Millions of partners worldwide trust Impartner every day, making it the world's most widely used PRM platform. From onboarding and guided journeys to performance analytics and business planning, Impartner offers automation tools and best practices that scale. To learn more, visit impartner.com .
Labra is a multi-cloud GTM acceleration platform and AWS Advanced Technology Partner that helps businesses grow revenue across AWS, Microsoft Azure, and Google Cloud marketplaces. Labra's automation engine simplifies marketplace listings, private offerings, and co-sell execution, ensuring seamless transactions and faster revenue generation for ISVs and partners worldwide.
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