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impact.com, the global infrastructure for partnership-driven commerce, today reported a first-quarter defined by significant product innovation, industry recognition, and expansion of its global partnership ecosystem. The company broadened its partnership network, welcoming over 800 new clients to its customer portfolio. The company now powers more than 2 million partnerships, collectively generating over $110 billion in annual gross merchandise value (GMV).
impact.com now powers more than 2 million partnerships generating over $110 billion annual GMV.
Announced strategic alliance with Rakuten to modernize affiliate and performance marketing ecosystem.
YouTube Creator Partnerships API integration strengthens creator discovery, activation, and reporting.
Partnerships Experience Academy (PXA) surpassed 50,000 learners globally.
iPX 2026 event takes place June 9-11 in Austin with AI leader Allie K. Miller keynote.
Partnership Economy Podcast reached 500,000 downloads.
“Partnerships are fundamentally reshaping how businesses grow, moving from a supporting channel to a primary driver of performance and customer connection,” said David A. Yovanno, CEO of impact.com. “As this shift accelerates, brands need more than fragmented tools. They need a unified approach that brings together technology, data, and partner relationships. Our focus is building the infrastructure to discover, manage, and measure every type of partnership with clarity and scale.”
A refreshed impact.com platform experience makes partnership management more intuitive with streamlined dashboard, improved navigation, dark mode, redesigned pages, and performance improvements. The new YouTube Creator Partnerships API integration strengthens creator discovery, activation, and reporting.
Expanded AI-powered capabilities within ask impact embed intelligence into daily partnership workflows. Users can now access publisher performance snapshots in chat, get deeper product support, discover relevant Help Center and PXA content, and engage with localized languages.
New creator and commerce capabilities include partner content category insights to identify partners with stronger audience and content fit, and expanded social listening capabilities across LinkedIn, YouTube, and X.
Customer referral programs are now easier to launch and scale with no developer support, upgraded email editor, auto-funding, and bulk rewards.
In the first quarter, impact.com announced a strategic alliance with Rakuten to modernize the affiliate and performance marketing ecosystem. The collaboration combines impact.com's leading partnership technology platform with Rakuten Advertising's global network, managed services expertise, and Rakuten Rewards' consumer intelligence.
impact.com's leadership was validated through more than 25 award wins and shortlist recognitions in Q1, including being named the Top Partnering Platform in the World by Market Growth Reports, and eight wins at the Performance Marketing Awards including Affiliate Network or SaaS of the Year.
impact.com is the world's leading global infrastructure for partnership-driven commerce, transforming the way businesses grow by enabling them to discover, manage, and scale partnerships across the entire customer journey. From affiliates and influencers to content publishers, brand ambassadors, and customer advocates, impact.com empowers brands to drive trusted, performance-based growth through authentic relationships. Its award-winning products - Performance (affiliate), Creator (influencer), and Advocate (customer referral) - unify every type of partner into one integrated platform.
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