Hightouch, the leader in data and AI for marketing, today announced a $150 million Series D financing led by Growth Equity at Goldman Sachs Alternatives and Bain Capital Ventures, valuing the company at $2.75 billion. Additional investors and strategic partners also participated in the round, including Iconiq Capital, Sapphire Ventures, Amplify Partners, Y-Combinator, and TD7, the venture capital arm of The Trade Desk. The company has grown more than 100% in each of the past two years as enterprises adopt AI agents to automate and execute marketing workflows.
Series D led by Growth Equity at Goldman Sachs Alternatives and Bain Capital Ventures.
Valuation of $2.75 billion.
Customers include Domino's, PetSmart, DraftKings, Ramp, and Whoop.
Hightouch platform built on enterprise context layer combining customer data, brand context, and marketing orchestration.
Enables always-on AI agents to research audiences, generate creative, and execute campaigns across advertising, email, SMS, and web.
Marketing is one of the largest functions poised for transformation by AI.
Marketing is sorely in need of reinvention. But most AI solutions haven't actually changed how marketing works. Instead, they generate vast amounts of mediocre content that doesn't really get used. Hightouch was built to rethink marketing end-to-end, so AI agents can operate directly on trusted data, find opportunities 24/7, and then generate and execute high-quality campaigns across channels. Over the past 18 months, many companies experimented with AI in marketing, but results have fallen short. Unlike engineering, where AI can operate on structured code, marketing depends on brand context, proprietary data, and complex workflows, areas where most AI tools lack access or understanding.
Hightouch addresses this gap with an agentic marketing platform built on top of a comprehensive enterprise context layer. By combining customer data, brand context, and marketing orchestration, Hightouch enables always-on AI agents to proactively research audiences, generate on-brand creative, and execute campaigns across advertising, email, SMS, and web, all within enterprise guardrails. Customers are seeing meaningful improvements in speed, output quality, and campaign performance. Companies including Domino's, PetSmart, DraftKings, Ramp and Whoop use Hightouch to activate customer data and power personalized marketing across channels. This financing signals the arrival of agentic marketing as a category. As enterprises move beyond experimentation, AI agents are becoming core to how marketing is planned, created, and executed.
About Hightouch
Hightouch is the leading Composable CDP and Agentic Marketing Platform that empowers companies to power personalized marketing and business operations from their very best data. Trusted by leading brands like Domino's, Autotrader, Cars.com, Aritzia, and PetSmart, Hightouch enables anyone to deliver personalized customer experiences, optimize performance marketing, and move faster by leveraging data and AI across their organization.
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