Higgsfield, the leading AI video and image creation platform for professional creators, has announced two complementary products designed to move AI creative work from individual clip generation to campaign-scale production: Marketing Studio, an AI advertising platform built for marketing and e-commerce teams, and Higgsfield Supercomputer, the agentic layer that plans and runs multi-step creative work across image, video and audio.
Together, the products turn a product URL or plain-language brief into a campaign's worth of on-brand creative, including video ads, product imagery, user-generated content (UGC), marketplace assets, posters and motion graphics, without requiring a team to prepare assets, write prompts or stitch together multiple AI tools.
The timing reflects a squeeze most marketing teams already experience. They're expected to fill more channels with more creative, often on flat budgets, while individual ads can wear out in a week. Marketing Studio and Supercomputer give creative teams more production capacity and the ability to test, learn and respond faster.
Marketing Studio starts with something every marketing team already has: a product page. A user pastes a link to a product page or social listing, and Marketing Studio reads the page, extracts the product name, description and imagery, and builds creative around it. The automatically generated Brand Kit pulls the brand's logo, colors, fonts and tone of voice from the company's website, keeping output consistent without a separate asset-preparation process. Available video formats and styles include UGC, Tutorial, Unboxing, Product Review, Hyper Motion, TV Spot and Virtual Try-On.
Higgsfield Supercomputer extends that approach to broader, multi-step creative production. Marketers don't have to figure out which AI model fits each task. They describe the assignment in plain language and Supercomputer turns it into a multi-step production plan, sending each step to the model best suited for it.
"The question stopped being whether AI can generate a good shot," said Alex Mashrabov, Co-Founder and CEO of Higgsfield. "It can. The question is whether it can run a campaign: plan it, pick the right model for every step, hold the brand together across a hundred variations and finish. That is what we built. Marketing teams do not need another generator. They need production capacity, and they need it as a line in the budget rather than a project every quarter."
Marketing creative never stays finished. It has to be refreshed, adapted and tested constantly, and the products are built around that cycle.
Marketing Studio enables teams to recreate any template by swapping in a product and describing changes, while persistent avatar library allows custom presenters from text description using Soul 2.0 technology. Ad Reference lets teams recreate licensed ad concepts around their own product, Virality Predictor estimates virality potential before going live, and posters are delivered as editable layers.
Supercomputer offers installable AI Employees including Product Photographer, Motion Designer, Cartoon Animator and Podcast Producer, along with shared versioned Skills as repeatable workflows, scheduled tasks for automatic production, and skills and memory import from Claude, ChatGPT and other tools.
"A product page already contains everything an ad needs: the product, the images, the copy, the brand. Marketing Studio reads it and builds from there. You are not preparing assets or writing prompts. You paste a link and get something you can publish," said Marija Gladiseva, a video production specialist and AI visual creator.
Marketing Studio and Supercomputer package ongoing creative production as a subscription with credits, turning creative production into a predictable operating expense for 2027 budgets, with costs estimated at $178 for 40 Motion ads at 15 seconds 720p.
About Higgsfield
Higgsfield is an AI-native multimedia content creation platform for creators, marketers, brands, agencies and studios. From commercial campaigns to original long-form narrative series, Higgsfield is built for teams that operate at professional scale, where output quality and consistency are non-negotiable. The platform has scaled to more than 32 million users across 238 countries and territories, with the United States representing its largest market.
