Gupshup, the global leader in conversational AI, has announced the launch of Superagent, an autonomous AI agent designed to orchestrate the entire customer experience lifecycle. Unlike traditional chatbots, Superagent acts as a full-stack orchestrator—managing everything from infrastructure provisioning and campaign design to transaction processing and performance optimization. Simultaneously, the company introduced Superclaw, a self-hosted, on-device version of the agent built for enhanced data sovereignty and cost efficiency.
Core Launch: Gupshup Superagent, an autonomous "orchestrator" for customer engagement.
Omnichannel Reach: Operates across WhatsApp, RCS, SMS, Telegram, Instagram, and PSTN/WhatsApp voice.
Infrastructure Power: Leverages Gupshup’s existing cPaaS scale (10 billion messages/month for 50k+ businesses).
Performance Impact: Beta users report a 90% reduction in setup time/cost and a 25% increase in conversions.
Privacy Focus: Launch of Superclaw, a localized version built on the OpenClaw platform for regulated industries.
Availability: Live today in beta; accessible via web, messaging apps, or as a plugin for LLMs like Claude and Gemini.
Superagent is designed to remove the manual friction of managing global customer conversations. By providing a few simple prompts, a business can have the agent autonomously set up accounts, build interactive journeys, launch campaigns, and self-optimize based on real-time analytics. It is purpose-built to navigate regional and regulatory nuances, offering specific localized strategies for sectors like fintech in Brazil or banking in India.
"Managing customer conversations has been too hard for too long. Superagent is not just laying the rails for AI-powered customer engagement; it can also run the trains," said Beerud Sheth, CEO of Gupshup. "It autonomously attracts, serves, and converts customers... without waiting to be told what to do."
What separates Superagent from generic AI tools is its integration with Gupshup’s 15 years of messaging data and infrastructure. It doesn't just generate text; it understands channel-specific best practices and "engagement levers" across industry verticals. This allows the agent to make context-aware decisions that move a customer from "conversation to conversion" with minimal human intervention.
Recognizing the needs of SMBs and regulated enterprises, Gupshup introduced Superclaw. This on-device version:
Maintains Privacy: Keeps all customer data on the local computer.
Reduces Costs: Eliminates external infrastructure fees.
Token Efficiency: Optimized for memory- and token-usage.
Universal Compatibility: Links to personal or business messaging channels while remaining under the user’s direct control.
Superagent is designed to be highly accessible. It can be activated via its own conversational interface on WhatsApp or RCS, or embedded as a "skill" within existing AI environments like ChatGPT, Gemini, and Claude. This ensures that wherever a business or developer is working, Gupshup’s autonomous execution layer is available.
About Gupshup
Gupshup is the world’s leading conversational AI platform, processing tens of billions of messages annually for over 50,000 businesses. Its platform supports over 30 messaging channels, enabling seamless, AI-powered interactions in more than 100 countries.
