GR0 announced that CEO Kevin Miller was profiled in the Forbes article "Fintech Marketers Are All In On AI—And They Know Where To Stop," authored by Boaz Sobrado and published March 18, 2026. The piece explores how leading marketing organizations are integrating AI at scale while establishing clear boundaries to preserve trust and authenticity.
Quick Intel
The Forbes article positions GR0 as a forward-thinking leader navigating AI's impact on marketing. It details how the agency has embedded advanced AI tools into daily operations, creating new workflows that connect tools like Claude Code with Ahrefs for automated keyword research, leverage AI coding for rapid dashboard development, and integrate project management systems for visual data querying accessible company-wide.
This pace of change has broadened the scope and impact of individual team members, allowing them to deliver enhanced value to clients through accelerated experimentation and execution.
Miller is highlighted for his balanced perspective on AI adoption, particularly in sensitive verticals such as fintech and crypto, where customers entrust brands with significant financial decisions. The piece underscores the need to maintain genuine brand voice and human oversight amid automation.
"Being featured in Forbes alongside the broader conversation about AI in marketing is a reflection of what this team has built. We're not talking about AI in theory. We're living it every week, and the results we're seeing for clients prove that the agencies who move fast and stay curious are the ones who will define what this industry looks like next. That's what GR0 is here to do." — Kevin Miller, CEO, GR0
Jonathan Zacharias, President of GR0, added: "What Kevin and this team are building operationally is a real proof of concept. The tools are changing every week. The agencies that will win are the ones that stay curious, move fast, and never lose sight of what the brand actually sounds like to a real person."
The feature builds on GR0's momentum in Generative Engine Optimization, including a documented 843% revenue increase for TickPick through GEO strategies and its recognition by VentureBeat as one of America's leading GEO agencies. As AI-powered search platforms like ChatGPT and Perplexity capture more consumer discovery, GR0 continues to expand its GEO practice to help brands gain visibility and advantage in evolving search landscapes.
This coverage reinforces GR0's role in demonstrating practical, outcome-focused AI integration that delivers measurable client results while prioritizing strategic restraint and brand integrity.
About GR0:
GR0 is a full-service digital marketing agency giving brands an unfair advantage through powerful storytelling and data-driven performance marketing. Co-founded by Kevin Miller and Jonathan Zacharias, GR0 was one of the first agencies to launch Generative Engine Optimization (GEO) and is recognized by VentureBeat as one of America's premier GEO agencies. GR0's services span SEO, GEO, paid media, email, SMS, and creative, built on earned authority and a relentless focus on outcomes.
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