GR0 has reported significant results from its ongoing partnership with TickPick, the fee-free ticket marketplace, since December 2023. The agency's integrated SEO and Generative Engine Optimization program delivered an 843% increase in revenue from LLM-sourced traffic and a 1,844% rise in LLM-driven sessions, demonstrating how traditional SEO foundations enhance visibility in AI search engines like ChatGPT and Perplexity.
Quick Intel
GR0's collaboration with TickPick illustrates a clear link between comprehensive traditional SEO practices and success in generative AI search environments. The agency's multifaceted approach strengthened TickPick's organic authority across multiple dimensions, resulting in measurable gains in AI-referred traffic and revenue.
The program encompassed non-branded link building to boost domain credibility, targeted content enhancements on high-value pages for artists, teams, and events, implementation of schema markup, thorough technical audits, large-scale CTR optimization, and ongoing A/B testing. These efforts created a solid foundation that now translates directly into AI visibility.
Specific pages optimized through link acquisition, such as those for Beyoncé Tickets, Sell Tickets, Super Bowl, and UFC, are being cited as sources in responses from tools like ChatGPT. This outcome positions TickPick prominently within AI-generated answers for relevant queries.
"The content you publish today isn't just for Google. It's training data for tomorrow's AI systems," said Jonathan Zacharias, President of GR0. "What we've proven with TickPick is that brands who invest in doing SEO right don't have to start over for AI search. The foundation carries forward."
The TickPick case supports GR0's view that winning in AI search relies on established signals LLMs prioritize: high-quality backlinks, in-depth content, technical excellence, and relevance. Rather than requiring entirely new tactics, GEO builds on properly executed SEO in the current landscape.
"What's impressed us most about working with GR0 is how sound the SEO foundation has been," said a TickPick spokesperson. "As our product offering has grown, we've never had to worry about whether our search strategy could keep up. GR0 has been there making sure we're optimized and ahead of the curve."
Kevin Miller, CEO of GR0, added: "If your brand shows up organically inside trusted conversations, you dramatically increase your chance of being surfaced in AI-generated answers. You earn visibility by being useful. TickPick is one of the best examples of that principle in action."
About GR0:
GR0 is a full-service digital marketing agency giving brands an unfair advantage through creative-driven performance marketing. Co-founded by Kevin Miller and Jon Zacharias, GR0 was one of the first agencies to launch Generative Engine Optimization (GEO) and is recognized by VentureBeat as one of America's premier GEO agencies. GR0's work spans SEO, GEO, paid media, email, SMS, creative, and content, built on a foundation of earned authority, data-driven strategy, and a relentless focus on outcomes.
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