G2, the world's largest and most trusted software marketplace, has introduced new Performance Analytics capabilities with AI Insights and Churn Threats. These features build on G2's AI-first innovations, including the AI Visibility Dashboard, to enable software vendors to act on answer engine optimization (AEO) presence, demonstrate AI-driven value, and mitigate customer churn amid the shift to AI-powered search.
Quick Intel
Addressing the AI-First Search Shift for Software Vendors
With 87% of B2B software buyers reporting that AI chatbots are transforming product research—half starting journeys on tools like ChatGPT rather than traditional search—vendors must adapt go-to-market strategies to LLM-friendly branding. G2's platform, highly cited by large language models due to its vast first-party buyer data, now provides enhanced tools to bridge AI visibility to pipeline and revenue.
Godard Abel, Co-founder and CEO of G2, stated: "G2 has become the place where software buying decisions happen, whether buyers discover solutions through AI search or evaluate alternatives directly on our platform," said Godard Abel, Co-founder & CEO, G2. "G2 is already highly cited by LLMs because we have first-party data from millions of software buyers. Now, we're delivering more innovations to help vendors close the gap between that G2-boosted AI search visibility and their pipeline."
New Capabilities in Performance Analytics
Performance Analytics dashboards now include AI Insights, connecting G2 data to CRM systems to identify opportunities influenced by G2 activity and accounts engaging prior to pipeline entry. Teams gain visibility into buyer behavior and key metrics like close rates, deal sizes, and sales cycle lengths.
Churn Threats alerts customer success teams to existing customers researching competitors on G2, enabling preventive actions through integrations with ABM and CRM for targeted outreach and win-back campaigns.
G2's Technical Consulting service assists in accelerating pipeline by converting intent signals into repeatable plays and automated workflows.
Comprehensive AEO Strategy Support
Additional innovations bolster AEO efforts, including the generally available AI Visibility Dashboard powered by Profound, offering insights into LLM citations, competitor benchmarks, and content recommendations. AI-Powered Conversational Reviews via the Interview Agent capture richer, context-heavy feedback for better LLM training. G2 Ads place brands in high-intent moments on category, comparison, and competitor pages, closing the loop from intent to revenue when paired with Buyer Intent and Analytics.
Jarod Greene, CMO at Vivun, praised related AI Custom Research: "G2's AI Custom Research fundamentally changed how we think about market intelligence at Vivun," said Jarod Greene, CMO at Vivun. "Instead of waiting months for insights, we were able to engage real buyers through conversational AI and get actionable intelligence in days. This isn't just faster research — it's a smarter way to make decisions. G2 is showing what the future of research looks like, and we're excited to be part of that transformation."
These advancements position G2 as a central hub for vendors navigating AI search, turning visibility and intent into measurable growth while protecting against churn.
About G2
G2 is the world's largest and most trusted software marketplace. More than 100 million people annually — including employees at all Fortune 500 companies — use G2 to make smarter software decisions based on authentic peer reviews. Thousands of software and services companies of all sizes partner with G2 to build their reputation and grow their business — including Salesforce, HubSpot, Zoom, and Adobe.
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