G2, the world's largest and most trusted data source for B2B software, has announced several product innovations designed to help software companies build and leverage trust in an era of AI-driven buying decisions. The new capabilities focus on richer buyer content, enhanced review credibility, direct AI integration, and deeper market intelligence.
Quick Intel
As B2B buyers increasingly rely on AI search to evaluate software solutions, the quality and credibility of third-party data become critical. G2’s updates help vendors improve their visibility in AI-generated answers while providing buyers with more reliable insights. At the same time, enhanced market intelligence delivers earlier buyer signals to go-to-market teams.
"AI is transforming how companies analyze markets and make decisions, but those systems need trusted data signals to produce meaningful insights," said Alexis Zheng, Chief Product & Technology Officer, G2. "At G2, we take pride in serving as the trust layer powering decisions for the entire software ecosystem, based on 6 million verified reviews and real-time signals from 200+ million annual buyers across the globe. Our latest innovations are designed to help software buyers and vendors win with trust in the age of AI. Our new G2 MCP is a prime example of that: connecting AI assistants directly to G2 data, so teams can make faster decisions with greater confidence."
New Content and Review Experiences Help Buyers Find Trusted Answers
G2 has introduced capabilities that capture deeper insights from real users and structure them for both human buyers and AI systems. These include structured category FAQs that provide authoritative answers to common product questions, guided discussion prompts that encourage authentic conversations about use cases and trade-offs, and an improved focused feature list that converts review language into structured comparisons.
G2 Expands Review Credibility with Verified on LinkedIn
Through an expanded partnership with LinkedIn, G2 now integrates Verified on LinkedIn into its review moderation process. This displays a reviewer’s verified identity, employer, or education, helping ensure reviews reflect genuine professional experiences. Since implementation, the partnership has delivered over 100,000 verified reviews, reduced review rejection rates by 40%, increased approval rates by 13 points, and improved moderation efficiency by 25%.
"Trust in B2B buying starts with credibility. By displaying verifications from LinkedIn on G2, we can help ensure that every piece of feedback comes from real, credible people," said Adam Kahn, Senior Manager, Trust Team at LinkedIn. "As AI-generated content becomes more prevalent, visible verification signals matter more than ever. These verification signals help buyers make more confident decisions and support AI systems that rely on signals of authenticity."
MCP Integration Connects G2 Data to AI Chatbots
G2’s new Model Context Protocol (MCP) makes verified buyer intelligence available directly within AI workflows, with the first integration powered by Claude from Anthropic. This allows AI assistants to reference real G2 reviews, research behavior, and competitive insights instead of generic or scraped data. Teams can now identify accounts researching competitors, understand frequently mentioned product strengths, and detect early churn risks.
Vendors Gain More Real-Time Market and Competitive Insights
New intelligence features include Competitive Pulse, which combines CRM data, buyer intent, and competitive behavior to highlight at-risk deals and churn threats. Additional capabilities cover AEO Traffic insights to measure engagement from AI search, expanded Buyer Intent signals, and Spend and Contract intelligence derived from over $100 billion in SaaS purchasing agreements.
These tools help vendors move from lagging indicators to real-time understanding of buyer demand, competitive activity, and market momentum. AEO Traffic and Spend Data features are available as part of G2’s Data Solutions offering, with particular value for investors.
The announcements were made during G2’s quarterly Innovation Event titled “Winning with Trust in AEO.”
About G2
G2 is the world's largest and most trusted data source for B2B software, helping businesses reach their peak potential by enabling confident buying and go-to-market decisions. Offering trusted data, authentic peer reviews, and real-time market intelligence, the G2 ecosystem — which includes Capterra, Software Advice, and GetApp — serves more than 200 million annual buyers, representing teams at every Fortune 500 company. As buyers increasingly shift from traditional search to AI search platforms, G2 has become the most-cited B2B software source across those AI-first channels where software discovery happens. Leading software and services companies like Salesforce, IBM, SAP, and Adobe also trust G2 to influence discovery, build brand credibility, reach in-market buyers, and accelerate revenue growth.
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