Firmable has introduced its Model Context Protocol (MCP) server, enabling revenue teams to execute go-to-market (GTM) activities directly from AI tools such as ChatGPT, Claude, Codex, and Cursor. Available through the new Firmable Connect platform, the launch combines MCP, CRM integrations, webhooks, and APIs into a single hub, helping businesses streamline AI-powered sales workflows with verified B2B data.
Quick Intel
Firmable has launched its Model Context Protocol (MCP) server to help revenue teams execute sales and go-to-market tasks directly within their preferred AI assistants. Accessible through Firmable Connect, the new platform combines MCP, native CRM integrations, webhooks, and API access, providing organizations with a centralized way to integrate verified B2B data into AI-driven workflows.
The company positions the launch as a response to the growing challenge of connecting advanced AI tools with reliable, up-to-date business data. According to Firmable, legacy databases often leave sales teams working with outdated or duplicate information, limiting the effectiveness of AI-powered workflows.
"Every competitor in this space talks AI now," said Karthik Venkatasubramanian, co-founder and Chief Product & Technology Officer at Firmable. "Most of them mean an AI layer sitting on top of a legacy database. Firmable is AI-native from the ground up, continuously sourcing, assembling, and refreshing accurate data and buying signals, not retrofitting an old system to sound like a new one."
The Firmable MCP enables AI assistants such as ChatGPT, Claude, Claude Code, Codex, and Cursor to access the company's B2B data platform directly. The system is built around five core capabilities:
Using these capabilities, sales representatives can generate verified account lists, identify buying committees, and access actionable business intelligence within a single AI-powered workflow.
Kieran Krohn, Head of Growth at ScaleStation, highlighted the value of integrating Firmable's verified data with AI assistants.
"We're big fans of Firmable and have been impressed with the quality of their data, which is why we recommend them to our customers," he said. "As we move deeper into a world of AI, we find it more and more useful to be able to leverage Claude as the operating layer that connects into our different systems. Having access to Firmable's data via MCP makes a huge difference in being able to pull that data and manipulate it with intelligence."
Firmable also announced that Lead GTM Engineer Asher Chua will demonstrate the MCP connector during a live and recorded webinar scheduled for August 12.
Firmable Connect includes a marketplace with more than 540 pre-built skills and prompts designed for revenue operations. Among its key capabilities is CRM Push Prep, which previews updates before data is written into Salesforce, HubSpot, or Microsoft Dynamics 365.
The feature identifies duplicate records, displays expected changes, estimates costs, and requires user confirmation before syncing information, helping organizations maintain CRM data accuracy while reducing risks associated with automated AI actions.
Other available skills include Account Brief, which consolidates firmographic data, technology stack information, and ideal customer profile analysis, and Buying Committee Mapper, which recommends verified decision-makers based on the product or service being sold.
Beyond the MCP server, Firmable Connect provides webhook support for real-time job changes, funding events, and buying intent signals. It also offers two-way synchronization with HubSpot, Salesforce, Pipedrive, and Microsoft Dynamics 365, alongside API access for organizations building custom workflows.
According to Firmable, users can install the MCP connector, authenticate through OAuth, and begin running GTM workflows within minutes.
"We didn't want to be another data vendor with an API bolted on," said Leigh Jasper, co-founder and co-CEO of Firmable. "Other tools hand you a database and wish you luck, but Firmable is your AI sales teammate. We wanted to meet revenue teams inside the tools they've already adopted for AI, and to make sure what shows up there is data they trust enough to act on immediately, with the context they need. Smarter data, sharper timing, that's the whole bet behind Firmable Connect."
The launch supports Firmable's continued expansion across the US and Canada while strengthening its presence throughout Australia, New Zealand, and the wider Asia-Pacific region. The company has also made the MCP available through a free trial for new users.
Firmable is an AI-native B2B sales platform, your AI sales teammate, that helps revenue teams find, understand, and connect with the right buyers at the right time. Combining verified company and contact data with CRM context, buyer intent, and agentic AI, Firmable powers go-to-market teams across the US and Canada, Australia, New Zealand, and Southeast Asia. www.firmable.ai
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones, and thrive on the tech pulse.
