FINN Partners, one of the world's leading independent integrated marketing and communications agencies, announced today that Laura Macdonald has joined the agency as Global Technology Practice Leader, reporting to global CEO Peter Finn. Appointment of new leadership talent accelerates FINN's next chapter of growth for its technology practice.
As AI reshapes industries, markets and the global conversation, Macdonald will lead FINN's nearly 300-person global technology practice, helping clients navigate an increasingly complex and high-stakes landscape. Based in San Francisco, she brings a global perspective and deep expertise in corporate, technology and consumer communications, with extensive experience shaping integrated, multi-channel programs that build reputation, influence and growth.
Prior to joining FINN, Macdonald spent more than a decade at Hotwire, serving several leadership roles across the U.S., UK and globally. Her strong contributions were recognized by her promotion first to Chief Growth officer and most recently to President, Americas, where she led several recent client wins. With her singular focus on technology, Laura brings integrated earned-first experience and expertise running global comms and integrated marketing programs for the world's most impactful and fast-growing tech brands across consumer tech, enterprise tech, AI, cybersecurity, adtech, fintech and more.
FINN Partner's global technology practice hit $50.3 million in fees in 2025, with work that spans consumer and B2B across AI, cybersecurity, supply chain, robotics, fintech, education, marketing, HR and global commerce. The firm counts nearly 300 technology clients globally, from large multinationals — such as 2K, Comcast, IEEE, Dayforce, NETSCOUT and TP-Link — to some of the world's most inventive emerging companies, including Roborock. Riding a wave of momentum, the agency added more than 50 new technology clients in the past year.
Technology has been one of FINN's most important practices since founding, and it remains one of its largest practices globally with strong client demand for strategic counsel to navigate the dynamic environment. Her philosophy on client business, team culture and expertise in integrated marketing including digital and influencer make her a fit to accelerate reputation within technology comms sector and drive business growth globally.
About FINN Partners
Founded in 2011 on the core principles of innovation and collaborative partnership, FINN Partners has grown from about $24 million in fees to approximately $200 million in fees during the past 14 years, becoming one of the fastest-growing independent public relations agencies in the world. Recognized as one of Fast Company's 2024 Most Innovative Companies, PRovoke Media's 2024 Best Agency to Work For and 2022 Agency of the Year, the full-service marketing and communications company's record-setting pace results from organic growth and integrating new companies and new people into the FINN world through a common philosophy. With more than 1,300 professionals across 39 offices, FINN provides clients with global access and capabilities in the Americas, Europe, and Asia. In addition, FINN provides its clients with access to top-tier agencies worldwide through its membership in the global network PROI.
