FADEL®, a global leader in AI-driven brand compliance and licensing software, has introduced FADEL AIVA™, an advanced AI technology that unifies generative, analytical, and predictive capabilities with purpose-built agents embedded in its Brand Vision and IPM Suite platforms. AIVA transforms end-to-end licensing and marketing compliance by enabling intelligent automation, risk reduction, and faster decision-making across complex global workflows.
Quick Intel
AIVA shifts licensing and marketing teams from insight-only AI to actionable intelligence, addressing persistent challenges in global operations such as unauthorized usage, compliance gaps, and manual bottlenecks. By embedding specialized agents directly into FADEL's platforms, AIVA automates critical steps while maintaining precision and governance.
"AIVA represents a fundamental shift in how licensing and marketing teams operate," said Tarek Fadel, Founder and CEO of FADEL. "We're moving beyond AI that simply generates insights to AI that also acts on them, helping organizations protect their brands, reduce compliance risk, and operate faster and more confidently and securely across complex global workflows."
The AIVA Reviewer Agent integrates into product approval workflows, automatically reviewing submissions against brand guidelines and licensing terms, validating property and product details, moderating for harmful content, and routing revisions or approvals to licensees and licensors. The AIVA Contract Ingestion Agent processes licensing agreements to extract rights, obligations, parties, deals, and royalty terms, enabling downstream automation for compliance monitoring and billing.
Powered by AWS Bedrock's agentic framework, AIVA ensures agents reason contextually and execute securely within real processes. This approach minimizes risk, accelerates approvals, and enhances visibility across products, content, and channels.
FADEL's ongoing AI evolution since 2021 has focused on operational efficiency and customer experience. AIVA extends this by introducing execution-focused agents that operate within workflows, with further expansions planned for 2026 across licensing, royalty, and marketing functions.
About FADEL
FADEL delivers AI-enabled software to manage brand compliance and IP licensing with precision and confidence. Its cloud-based platforms help organizations govern content and usage rights at scale, streamline complex licensing and royalty processes, and reduce risk across global operations. Trusted by some of the world's most recognized brands in media, publishing, consumer goods, high-tech, and advertising, FADEL empowers teams to protect intellectual property, accelerate licensing workflows, and operate with clarity in an increasingly complex digital ecosystem.
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