Exchange Solutions™, a provider of AI-powered loyalty and personalized offer technology, and The Baesman Group, a DTC marketing strategy and execution partner with deep CRM and loyalty expertise, today announced a strategic partnership to deliver integrated loyalty solutions for U.S. retailers. The partnership brings together Exchange Solutions' loyalty technology platform, including AI-powered agents designed to improve program effectiveness, with Baesman's expertise in loyalty strategy, customer analytics, CRM, direct mail, email, and multichannel campaign execution.
Exchange Solutions and Baesman Group partner for integrated loyalty solutions.
Combines Exchange Solutions' AI-powered loyalty platform with Baesman's CRM and multichannel execution.
Helps retailers connect program design to measurable ROI.
Modular and scalable: adopt components without full platform replacement.
Exchange Solutions serves Esso, Mobil, Foot Locker, Staples, and McKesson.
Baesman clients include Ralph Lauren, DSW, Bath & Body Works, Carhartt, and Kate Spade.
Mike Hughes, CEO of Exchange Solutions, stated: "Baesman brings deep loyalty strategy, CRM expertise, and multichannel execution capabilities that complement our platform. Together, we can give retailers a more complete solution - one that connects program design, customer-level personalization, and measurable performance."
Kim Welther, VP, CRM & Loyalty of The Baesman Group, added: "Retailers are under increasing pressure to prove the ROI of their loyalty and CRM investments. By pairing our strategy and execution capabilities with Exchange Solutions' AI-powered loyalty platform, we can help clients move from program ideas to measurable outcomes faster and with greater confidence."
Strategy to Technology combines Baesman's loyalty program design and CRM strategy with Exchange Solutions' AI-powered personalization and offer automation, closing the gap between program intent and customer-level execution. Multichannel Execution coordinates member communications across direct mail, email, SMS, and digital offer delivery managed by a single accountable partner team. Measurable Outcomes provides a shared focus on engagement lift, purchase frequency, and incremental revenue. Modular and Scalable allows clients to adopt the components they need without a full platform replacement.
The partnership helps retailers bridge a common gap in the loyalty market: connecting program strategy and customer engagement execution with the technology required to personalize experiences, automate offers, and measure business impact. Together, the companies will help retailers move from program ideas to measurable outcomes faster and with greater confidence.
About Exchange Solutions
Exchange Solutions is a cloud-based loyalty platform company that delivers personalized loyalty solutions to B2C and B2B businesses, enabling them to build deeper and more profitable engagement with their customers. With more than 25 years of experience, Exchange Solutions helps organizations transform loyalty programs and promotions from cost centers into productive and profitable growth capabilities. Serves clients including Esso™, Mobil™, Suncor, Foot Locker, Bealls Inc., McKesson, Rexall, and Staples.
About Baesman Group
Baesman is a DTC marketing strategy and execution partner that helps brands drive ROI through data-driven insights, loyalty strategy, CRM, and multichannel execution. Combining strategic guidance and seamless execution, Baesman helps brands build deeper and more profitable customer relationships. Clients include Ralph Lauren, DSW, Shoe Carnival, Bath & Body Works, Carhartt, and Kate Spade.
