EtaKor, AI-native measurement solutions company, today announced appointment of Donald "Donnie" Williams as Executive Advisor and Chief Strategy Officer, effective immediately.
Veteran growth, commerce, and digital strategy executive joins advanced analytics company to accelerate go-to-market scale and strategic partnerships.
EtaKor helps marketing and sales leaders engineer profitable growth by combining causal measurement, AI-driven optimization, and continuous experimentation to deliver true incrementality. Company's proprietary, uncertainty-aware models move organizations beyond historical reporting toward forward-looking, self-correcting AI-based decisioning, connecting investment directly to incremental revenue and profit.
"We are thrilled to welcome Donnie to EtaKor at pivotal stage of growth," said Dr. Ramendra (Ram) Singh, Founder and CEO, EtaKor. "His deep experience scaling commerce, digital, and growth capabilities for leading brands and agencies is exactly what we need as we bring causal-intelligence platform to market leaders demanding better way to measure and deliver growth."
Williams brings extensive leadership experience across digital marketing, creative/content, commerce, and enterprise strategy. He most recently served as Chief Marketing Officer at Lamark. Previously, as Chief Digital and Strategy Officer for Horizon Media's affiliate businesses, he oversaw firm's technical operations, performance marketing, content, creative, and commerce capabilities. Serial entrepreneur and board advisor, Williams co-founded Night Market, commerce agency bridging data and experience to deliver retail growth. He also holds board and advisory roles at several growth-stage companies spanning advertising technology and consumer health hardware.
"The future of growth belongs to organizations that can prove, not just report, value of every dollar they invest," said Williams. "EtaKor has built something genuinely differentiated – platform that turns marketing complexity into confident, defensible decisions. I'm excited to help scale that capability to leaders and brands that need it, and to work alongside Ram and Peeyush, whose vision and technical depth are extraordinary."
EtaKor was founded in 2026 and is headquartered in Chicago, IL. Company's agentic AI platform applies advanced marketing mix modeling, causal inference, and incrementality measurement across creative analytics, creative optimization, CTV and retail measurement, and cross-channel halo effects.
"Donnie's commercial and strategic expertise is exceptional complement to our technical foundation," said Dr. Peeyush Sahay, Co-Founder of EtaKor. "As we expand reach of causal-intelligence platform, his ability to translate advanced measurement into real business outcomes for marketing and sales leaders will be invaluable."
In new capacity, Williams will focus on expanding EtaKor's enterprise footprint, deepening strategic partnerships, and shaping company's market positioning as demand grows for AI-native, incrementality-focused measurement and optimization.
About EtaKor
EtaKor is AI-native data infrastructure and analytics company that helps marketing and sales leaders engineer profitable growth. Its causal measurement and AI-driven optimization solutions move organizations beyond historical reporting toward forward-looking, self-correcting decisioning.
