Emplifi, a leading Autonomous CX platform for enterprise brands, today launched its Autumn Release, delivering new capabilities across AI, analytics, and team workflows designed to help brands move faster and recognize gains from social. New innovations span Fuel AI, AI-Powered Listening, Dynamic Boards, Campaigns, and Teams. Emplifi expands its autonomous CX platform with new AI innovations that help enterprise brands turn teams of 5 into 50.
As customer engagement becomes more complex spanning channels, organizations need to coordinate work across marketing, customer care, and commerce without adding more disconnected tools and manual processes. Emplifi research found that 50% of marketers want stronger planning across these teams, underscoring the need for connected platforms that bring customer intelligence, execution, and measurement together.
"The biggest challenge facing enterprise teams isn't a lack of customer data; it's turning that data into action quickly enough to make a difference," said Omer Sharon, Chief Product and Technology Officer at Emplifi. "Autonomous Customer Experience isn't about replacing people with AI. It's about augmenting their capabilities by removing routine work, connecting strategy to customer intelligence, and helping them respond at the speed consumers expect."
Fuel AI expands intelligent automation across Social, Care, Listening, and Unified Analytics. New capabilities introduce agentic workflows that automate multi-step tasks while giving organizations complete control through configurable autonomy levels and enterprise safeguards, including PII masking, prompt injection protection, content moderation, and image safety controls.
Brands are seeing a meaningful shift in how their distributed teams use AI, not only as a content-generation shortcut, but as a direct interface to their customers' data. Fuel AI helps teams understand their social data, surface sentiment shifts across listening programs, generate performance summaries, and trigger automated responses to customer care scenarios all while using simple language prompts.
New Emplifi Teams capabilities give enterprise organizations centralized control over permissions, workflow access, and cross-functional collaboration at scale. For example, a leading consumer goods company runs Emplifi across social, consumer affairs, and care teams, more than 870 users across 20 accounts, with 48 custom user roles and 111 user groups configured by region, brand, and function.
New Dynamic Boards capabilities and AI-powered listening tools give enterprise teams a single view of performance across social, commerce, and care, reducing the time between insight and action.
Dynamic Boards: AI Widget Wizard generates dashboards from natural language prompts, removing the need for manual dashboard configuration. Widget AI Insights interprets data and surfaces recommended next steps, while Saved Views allow teams to maintain consistent reporting across brands, markets, and campaigns.
AI-Powered Listening & AI Query Highlights: AI query highlights automatically summarize thousands of customer conversations into structured insights, enabling brand and strategy teams to understand emerging sentiment without manually reviewing individual mentions.
About Emplifi
Emplifi is the only Autonomous CX platform unifying social marketing, commerce, and customer care for more than 22,000 brands worldwide. Powered by Fuel AI, built on more than 5T of data, and recognized as a leader by leading industry analysts, Emplifi helps enterprise teams orchestrate connected customer journeys and deliver personalized experiences at scale.
