Dotdigital Group plc, a leading provider of an AI-powered customer experience and data platform (CXDP) for intelligent, personalised marketing at scale, today announced the acquisition of Alia Software Inc. ("Alia"), an AI-powered pop-up and email/SMS list-growth platform built exclusively for Shopify merchants. The move strengthens Dotdigital's capabilities in converting anonymous website visitors into known, high-value customers by capturing first- and zero-party data early in the customer journey and activating it across email, SMS, and other digital channels.
Quick Intel
Enhancing On-Site Conversion and Audience Building Alia specialises in driving higher visitor-to-subscriber conversions through AI-optimised, interactive pop-ups and experiences tailored to brand aesthetics. The platform uses data-based targeting and continuous optimisation to determine the best timing and approach for engaging visitors, helping e-commerce merchants grow email and SMS lists while maintaining a positive brand experience. With a 4.7/5 rating on the Shopify App Store, Alia has proven effective in delivering measurable growth for its merchant base.
Strategic Alignment with Dotdigital's CXDP The acquisition addresses key challenges in modern e-commerce, where rising customer acquisition costs and stricter privacy regulations make owned first- and zero-party data increasingly valuable. By integrating Alia's on-site capabilities, Dotdigital enables brands to engage visitors at the earliest stage of the customer lifecycle, increase signups, enrich data profiles, and improve retargeting across channels. This supports scalable owned-data strategies and provides a more unified tech stack within the Shopify ecosystem.
For Dotdigital customers, the combined solution promises enhanced personalisation at scale, better utilisation of zero-party insights, and stronger overall marketing performance through automation and precise targeting.
Milan Patel, Chief Executive Officer of Dotdigital Group plc, said: "The acquisition of Alia further advances our CXDP vision by strengthening our on-site conversion and zero-party data capture capabilities, helping our customers to build even better engagement with their own customers, which is increasingly critical as marketers navigate rising acquisition costs and evolving privacy standards. Alia's deep Shopify focus and AI-driven optimisation strongly align with our strategy to help customers personalise at scale and drive measurable returns across the entire customer lifecycle. We are delighted to welcome Shaan and the Alia team to the Dotdigital Group."
Shaan Arora, Co-Founder and CEO of Alia Software Inc., added: "The earliest moments of the customer journey are fundamental to long-term value creation. By combining our AI-powered on-site conversion technology with Dotdigital's CXDP, merchants can capture richer customer data, improve conversion rates, and build more meaningful customer relationships at scale."
Commercial and Growth Opportunities The transaction accelerates Dotdigital's product roadmap by adding best-in-class on-site conversion tools, creating immediate value for Shopify merchants. It opens pathways for cross-selling, improved retention, and average revenue per customer (ARPC) expansion. Together, the platforms deliver a more comprehensive, data-driven engagement solution that helps brands acquire customers smarter, personalise experiences deeper, and achieve faster growth in competitive e-commerce markets.
About Dotdigital
Dotdigital is a leading provider of AI-powered customer experience and data technology, enabling marketers to deliver personalised communications at scale across multiple digital channels.
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