Demandbase, the pipeline engine for AI GTM, has announced the launch of three new AI agents designed to empower B2B marketers as they expand strategies to include business-to-agent (B2A) marketing. Among three agents unveiled at company's annual GO conference in New York City is the AEO Agent, which tracks and influences how AI assistants portray brands, down to specific members of buying group. New agents build on company's recent launch of Mojo, the B2B marketing agent, and extend Demandbase's agentic marketing capabilities through headless architecture designed to meet marketers wherever they work.
Businesses increasingly rely on AI agents to research products, compare vendors and recommend solutions, presenting new challenge for marketers: influencing purchasing decisions before making any direct contact with prospective customers. Gartner predicts that 90% of B2B buying will be intermediated by AI agents by 2028, representing more than $15 trillion in enterprise spending.
B2A marketing extends traditional B2B marketing to new audience of AI-powered agents playing increasingly important role in purchasing decisions. B2A model makes company's brand and products discoverable, understandable and credible to AI agents that research and recommend vendors to buyers.
"Marketing to people isn't enough anymore because buyers no longer start with a search," said Gabe Rogol, CEO of Demandbase. "They start with an agent. And those agents are deciding which brands get seen and which get overlooked. To compete, marketers must shape what AI agents say about their brands, and be able to do it from where they already work."
With Demandbase's new AEO Agent, marketers can now understand how AI perceives brand by comparing how major AI assistants describe and recommend company to each individual buying group member, assess visibility across relevant questions and identify sources informing AI-generated answers. Turn AEO insights into action by spotting outdated information and content gaps, then activating agents to launch campaigns that improve AEO positioning without leaving platform. Improve sales engagement by identifying anonymous AI-driven traffic at account and contact level to inform sales outreach.
Demandbase also introduced Campaign Agent connecting campaigns to revenue goals, identifying performance gaps and recommending adjustments coordinating with specialized agents, and Audience Agent building and maintaining audiences based on ideal customer profiles, buying groups and account activity keeping audiences current and identifying missing members.
All capabilities build on Mojo, which develops campaign briefs, builds audiences and executes campaigns across connected marketing tools, reducing manual work while keeping marketers in control. At core is Marketing Brain, shared intelligence engine combining 20 years of B2B expertise with each customer's unique business context.
About Demandbase
Demandbase is AI GTM leader defining next era of agentic marketing, helping B2B revenue teams coordinate sales, marketing, and advertising around accounts most likely to drive pipeline. By connecting buying signals, account intelligence, and go-to-market execution in one platform, Demandbase helps teams prioritize what matters and drive measurable revenue outcomes.
