Decile, an AI-powered ecommerce analytics platform, has announced a significant expansion of its AI analyst, Luma by Decile. The update introduces instant audience generation, a feature that allows ecommerce teams to transform natural language conversations directly into ready-to-use customer segments. By bridging the gap between data discovery and marketing execution, the platform enables users to define, refine, and activate high-value customer cohorts within seconds.
Luma by Decile now allows for instant audience creation directly within its chat interface.
Users can generate structured segment cards including names, descriptions, and logic via natural language.
Audiences can be created as static groups or auto-refreshed dynamic segments.
The platform provides real-time validation and manual editing controls before saving segments.
Saved audiences appear immediately in the library for one-click activation across marketing platforms.
The feature eliminates the need for manual queries and coordination between technical and marketing teams.
Traditional ecommerce workflows often suffer from delays when moving from identifying a customer cohort to actually targeting them in a campaign. Building these audiences typically requires technical resources or complex manual queries. Luma by Decile addresses this friction by using the same data model for both analysis and segment generation, ensuring consistency and speed.
"Ecommerce teams have always struggled with the gap between insight and action," said Cary Lawrence, CEO of Decile. "You might identify a high-value customer cohort, but turning that into a usable audience can take hours or require technical resources. Luma eliminates that gap entirely. Now you can go from insight to segment to activation in minutes."
While the generation process is automated, the platform maintains a balance of control for the operator. Users can edit audience details, view character limits for metadata, and reset edits to Luma’s original suggestions with a single click. Once a segment is finalized and saved, it integrates with Decile’s Customer Data Platform (CDP) capabilities, allowing for immediate transmission to advertising and marketing channels. This unified experience is designed to help brands act on real-time data to maintain a competitive advantage in a fast-paced retail environment.
Decile is an AI-powered ecommerce analytics platform. It turns complex and disconnected data into clear, actionable insights and recommendations - instantly. Decile's proprietary data model is tailored for ecommerce brands, delivering the clarity and confidence to grow profitably.
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