DealerOn, a prominent provider of digital sales and marketing solutions for the automotive industry, has announced the launch of DealerOn OnPrompt. This new platform is specifically engineered to help dealerships navigate the evolving search landscape, where AI-driven tools like ChatGPT, Gemini, and Perplexity are increasingly used by consumers to research vehicles and services. OnPrompt provides dealers with the necessary visibility to understand how their business is being represented and recommended within these generative AI environments.
OnPrompt is an AI search visibility platform designed to track how dealerships appear in AI-generated answers.
The platform helps identify content gaps, analyze brand sentiment, and monitor competitive positioning.
Key features include Prompt Tracking, Visibility Analysis, and AI Referral Analytics.
DealerOn is also introducing OnPrompt GEO Services, a managed service for optimizing content for generative engines.
The tool allows dealers to see how AI crawlers interact with their website content without exposing private user queries.
This launch coincides with the introduction of "Sidekick," an AI-powered suite for broader website management.
As automotive shoppers shift from traditional keyword searches to natural language inquiries, dealerships face new challenges in maintaining online prominence. OnPrompt addresses this by allowing dealers to evaluate how AI systems respond to specific prompts regarding inventory, pricing, and local market reputation. This "emerging layer of search" requires a different approach than traditional SEO, focusing on how information is summarized and synthesized by large language models.
"Search isn't disappearing—it's evolving," said Ali Amirrezvani, CEO and Co-Founder of DealerOn. "OnPrompt gives [dealers] a clear, practical way to understand and influence this new layer of discovery alongside traditional SEO."
The platform’s Visibility Analysis tool identifies whether a dealership is being mentioned or omitted in local AI search results. Simultaneously, the Brand Sentiment Analysis feature monitors the tone and accuracy of how AI tools characterize a dealership’s strengths or potential reputation concerns. By identifying "content gaps," OnPrompt highlights weak or missing website information that may be preventing AI models from fully understanding a dealership’s unique value propositions.
To ensure dealers can act effectively on these insights, DealerOn has launched OnPrompt GEO (Generative Engine Optimization) Services. This managed service provides technical and content strategies designed to strengthen the signals that AI platforms use to recommend businesses. By combining these services with traditional SEO, dealerships can build a more comprehensive digital presence that caters to both human searchers and AI crawlers.
About DealerOn
DealerOn is a leading provider of automotive dealership websites and digital sales and marketing solutions. Founded with a focus on giving dealers a competitive advantage, the company provides a comprehensive suite of tools designed to attract, engage, and convert online shoppers. DealerOn’s platform is built to integrate seamlessly with various dealership workflows, offering advanced data analytics, inventory management, and AI-driven insights to help dealers make smarter decisions and drive measurable growth. For more information, visit dealeron.com.
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