Dataline, a premier provider of marketing information and analytics, has announced the launch of Wodwo, a self-serve platform designed to revolutionize the creation of custom digital audience segments. By combining a brand’s first-party data with Dataline’s massive database of 230 million unique profiles and proprietary AI modeling, Wodwo can deliver actionable, high-performance audience segments in less than an hour—a process that typically takes weeks or months.
Rapid Turnaround: Delivers customized audience segments in under an hour, significantly increasing speed-to-market.
Massive Data Inputs: Built on 230 million unique profiles with over 2,000 attributes, including real-world point-of-sale transactions.
Proprietary AI Modeling: Uses predictive AI to identify prospects most likely to convert based on integrated first-party and third-party data.
Self-Serve Interface: Transitions Dataline’s expert managed services into an intuitive, user-friendly dashboard for brands and agencies.
Privacy & Security: All uploaded first-party data is encrypted and anonymized to meet strict consumer privacy standards.
Proven Success: Already utilized by Fortune 500 companies in managed-service form; now available for direct use by digital marketers.
In the current advertising landscape, marketers are facing a "signal loss" crisis as traditional identifiers disappear. Wodwo addresses this by allowing brands to leverage their most valuable asset—their first-party data—and augmenting it with Dataline’s high-fidelity transactional datasets. This creates a "stacked" audience model that goes much deeper than standard syndicated segments available on DSPs.
"Wodwo represents the next evolution of the company, taking our data science and putting it directly into digital marketers’ hands in a way that is simple, fast, secure, and affordable," said Paul Sobel, President & CEO of Dataline. "Wodwo asks nothing of the marketer but the ability to navigate a mouse through a series of user-friendly screens."
The platform’s efficiency is seen as a game-changer for verticals ranging from financial services to retail. By providing a baseline of 2,000 attributes—covering everything from psychographics to actual buying behavior—Wodwo ensures that the AI models are grounded in real-world outcomes rather than just online browsing habits.
"The ability to seamlessly integrate first-party data with high-fidelity, real-world transactional datasets is becoming a baseline requirement," noted Stefan Tornquist, Managing Director of research firm Executive Summary RSI. "Platforms that can quickly transform raw data into actionable audience models represent a significant shift."
Wodwo is now available for new and existing Dataline clients seeking to move beyond "one-size-fits-all" targeting and reclaim control over their audience performance.
Founded in 2000 and headquartered in Princeton, NJ, Dataline is a leading provider of quality marketing information and custom modeling services. Its Wodwo platform is redefining audience creation by combining predictive AI with a database of over 230 million unique profiles to find high-converting prospects for major insurers, financial institutions, and publishers.
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