In an era where professional and personal identities are increasingly blended, marketers require a more holistic view of their customers. DatabaseUSA, a leading provider of data-driven marketing solutions, has announced the launch of PersonaMAX, an AI-powered process designed to bridge this gap. This next-generation solution connects business and consumer identities, enabling brands to expand their reach, improve personalization, and drive measurable growth with greater accuracy.
Quick Intel
DatabaseUSA has launched PersonaMAX, an AI-powered identity resolution tool.
It connects professional and personal data for a unified customer view.
The platform leverages data on over 90 million people.
It helps brands expand audience reach and improve personalization.
PersonaMAX can be deployed as a licensed dataset or an integrated tech layer.
The tool enhances account-based marketing and CRM data enrichment.
PersonaMAX represents the evolution of DatabaseUSA's Exec@Home dataset, unifying professional and personal data to deliver deeper customer insights. With information tied to over 90 million individuals, the platform allows organizations to identify and engage audiences with unprecedented precision across various marketing channels. Fred Vakili, CEO of DatabaseUSA, emphasized the strategic importance, stating, “As the boundaries between business and consumer behaviors continue to blur, understanding both sides of a customer’s identity is essential. PersonaMAX bridges that gap, helping brands synchronize their data, personalize communications, and build stronger relationships with every contact.”
Built for flexibility and scale, PersonaMAX can be deployed as a standalone licensed dataset or integrated directly into a company's existing marketing technology stack. Its core AI-driven identity resolution empowers marketing and analytics teams to achieve key objectives, including expanding audience reach by combining business and consumer contact channels, increasing conversion rates, enhancing account-based marketing (ABM) strategies, and strengthening CRM data with verified attributes. The solution is designed to serve organizations of all sizes, supporting a wide range of data-driven marketing initiatives.
About DatabaseUSA
DatabaseUSA provides innovative B2B and B2C data solutions that help companies build meaningful connections, enhance marketing performance, and accelerate growth.
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