Darkroom, the AI-native marketing agency building a unified operating system for modern advertising, has appointed Liza Ramos as Director of People. Ramos brings extensive experience scaling high-performing teams within elite creative organizations and fast-growth brands. Her appointment underscores Darkroom’s focus on retention, culture, and intentional scaling as the agency advances its mission to redefine advertising through AI-powered execution.
Darkroom’s leadership emphasizes that agencies thrive when talent is invested in over time. CEO Lucas DiPietrantonio has highlighted that “agency businesses are people businesses,” where real leverage comes from building systems that help experts stay, grow, and perform at their best.
Ramos shared her vision for the role: “One of the ways I'm planning to make a meaningful impact at Darkroom is by building a hiring and team experience that feels both high-performing and deeply human. That starts with a recruiting engine that consistently brings in exceptional talent who are aligned with Darkroom’s standards, pace, and ambition, while also creating an environment where people feel supported, clear on expectations, and empowered to thrive.”
As Darkroom scales its AI-native model—combining creative excellence with a unified AI workspace—strong people systems are critical to maintaining high standards and fostering connection to the mission. Ramos will focus on refining talent pipelines for digital marketing and creative roles, enhancing onboarding and professional development, and cultivating a culture that balances performance with humanity.
Her experience scaling teams in fast-paced, creatively demanding environments positions her to help Darkroom attract and retain top talent while the agency expands its presence across DTC, Amazon, TikTok Shop, and emerging channels.
About Darkroom
Darkroom is a commerce acceleration agency for Amazon, TikTok, and DTC. As an AI marketing agency, Darkroom focuses on revenue growth by pairing elite marketing and creative talent with a unified AI workspace that integrates modern AI models with client data. The result is an AI-native approach to omnichannel execution designed to reduce friction, improve collaboration, and help teams move faster across the channels that matter most for consumer businesses.
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