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Cvent, a leading provider of meetings and events technology, has announced the strategic acquisition of Goldcast, an AI-powered video content platform built for B2B webinars and events. This move combines Cvent's enterprise scale with Goldcast's video and AI innovation, aiming to help marketers instantly repurpose live event moments into on-brand clips, summaries, and recaps to extend impact and accelerate revenue.
Cvent acquires AI-powered B2B video content platform Goldcast.
The integration aims to turn live event moments into ready-to-use marketing content instantly.
Key benefits include simplifying tech stacks and automating video clip and summary creation.
It combines Cvent's event insights with Goldcast's video engagement metrics for clearer buyer intent.
The goal is to transform every event into a content engine for social, email, and sales campaigns.
Cvent's ~30,000 customers, including most Fortune 100 companies, provide scale for Goldcast's technology.
The acquisition addresses a growing challenge for marketers in a video-led digital landscape: maximizing the ROI of events. By integrating Goldcast's capabilities, Cvent customers will be able to host webinars and events and then immediately use AI-powered workflows to generate high-performing video content for distribution across web, email, social media, and sales enablement channels.
This is designed to simplify technology stacks by bringing event management, engagement analytics, and video creation into a single platform, automating the process of moving from a singular event moment to a library of reusable marketing assets.
Executives from both companies highlighted the strategic fit and future potential of the combined offering. “By combining Cvent’s trusted enterprise platform with Goldcast’s AI-powered video innovation, we’re creating a future-ready solution for marketers,” said Palash Soni, CEO & Co-Founder of Goldcast. “Together we’ll put same‑day, on‑brand video in more marketers’ hands — so they can publish, personalize, and enable sales faster.”
Cvent's founder and CEO, Reggie Aggarwal, emphasized the role of authentic experiences enhanced by AI. “AI is transforming how content is produced, but it hasn’t changed what audiences value most—authentic moments and experiences. Events deliver that trust at scale, and with Cvent and Goldcast together, teams can move faster and keep their audiences engaged at every step of the customer journey.”
A key outcome of the integration is the unification of data. Combining Cvent's detailed event insights with Goldcast's video engagement metrics will provide marketers with a clearer, more comprehensive view of buyer intent and content performance. This enables more personalized follow-up and helps teams demonstrate the direct pipeline and revenue impact of their event programs.
The acquisition positions Cvent to offer a more comprehensive solution that not only facilitates the execution of events but also significantly amplifies their long-term marketing value.
About Cvent
Cvent is a leading meetings, events, and hospitality technology provider with 5,000+ employees and ~30,000 customers worldwide. Founded in 1999, the company delivers a comprehensive event marketing and management platform and offers a global marketplace where event professionals collaborate with venues to create engaging, impactful experiences. Cvent is headquartered in Tysons, Virginia, just outside of Washington D.C., and has additional offices around the world to support its growing global customer base. The comprehensive Cvent event marketing and management platform offers software solutions to event organizers and marketers for online event registration, venue selection, event marketing and management, virtual and onsite solutions, and attendee engagement. Cvent’s suite of products automate and simplify the event management lifecycle and maximize the impact of in-person, virtual, and hybrid events. Hotels and venues use Cvent’s supplier and venue solutions to win more group and corporate travel business through Cvent’s sourcing platforms. Cvent solutions optimize the event management value chain and have enabled clients around the world to manage millions of meetings and events.
About Goldcast
Goldcast is an AI-powered B2B video content platform that enables marketers to put video at the heart of the customer journey. Thousands of marketers—from teams at Intercom, LG, Zuora, OpenAI, Mailchimp, Box, and Canva—use Goldcast to create high-impact video, repurpose content efficiently, and activate brand authority across channels. With Goldcast's agentic AI suite, marketers get creative teammates that accelerate outcomes, from polished video editing to campaign-ready content curation to data-driven event insights.
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