Constant Contact has unveiled "Great Needs Great," its largest brand campaign to date, marking the company's evolution from an email marketing provider into an AI-powered marketing partner for small businesses. Developed with TBWA\Chiat\Day LA, the nationwide campaign showcases how artificial intelligence is helping entrepreneurs create, launch, and optimize marketing campaigns with greater speed and less manual effort.
Constant Contact is expanding its brand identity beyond email marketing by positioning itself as an AI partner for small business growth.
The "Great Needs Great" campaign reflects the company's broader strategy to simplify digital marketing through artificial intelligence, enabling businesses to generate complete campaigns from simple prompts while automating execution across multiple channels.
According to Constant Contact, 84% of consumers believe they have better shopping experiences with small businesses, yet many businesses continue to struggle with visibility and marketing resources.
The campaign arrives as AI adoption among U.S. small businesses continues to rise.
According to Constant Contact's latest research:
These findings highlight growing demand for AI-powered marketing tools that simplify campaign creation and improve business outcomes.
At the center of the campaign is Constant Contact's new brand promise: "go from prompt to progress."
Instead of starting with a blank page, business owners describe their marketing goals using natural language, after which the platform automatically generates branded marketing campaigns complete with copy, design, and multi-channel deployment.
The AI platform also helps users:
These capabilities are designed to reduce manual marketing work while helping businesses achieve measurable campaign results.
Developed in partnership with TBWA\Chiat\Day LA, the campaign represents Constant Contact's most significant brand investment to date.
Beginning this month, "Great Needs Great" will be promoted across:
The campaign emphasizes the company's shift toward AI-driven marketing automation while reinforcing its commitment to supporting small business growth.
"Small business owners have trusted Constant Contact to help them get seen by their customers," said Frank Vella, Chief Executive Officer of Constant Contact. "'Great Needs Great' is our vision for what comes next: we're a partner that turns what a business does best into marketing that actually reaches people and helps them grow. Every small business deserves to be impossible to miss."
"For years, people have known us as the email company — this is us saying, out loud, that we're something bigger now," said Evelyn Borgatta, Senior Brand Director at Constant Contact. "The hard part was never the tools. It was the blank screen, the guesswork, the hours small business owners don't have. 'Great Needs Great' brings to life our bet that AI changes that equation, and that the businesses doing the work deserve to stand out. Partnering with TBWA\Chiat\Day LA helped us make that case at full volume."
"At Constant Contact, AI is about generating real results. By leveraging decades of marketing insights, we enable our small business customers to market and compete like pros," Vella said. "We're uniquely positioned because our AI is built on proprietary small business performance data, not just general language models. Utilizing the latest technology and better data, we are moving beyond simple features to deliver an easy-to-use, trusted engine for growth that turns what would otherwise be hours of manual work into seconds of high-performing, measurable campaigns."
The launch of "Great Needs Great" underscores Constant Contact's continued investment in AI-powered marketing, helping small businesses automate campaign creation, improve customer engagement, and compete more effectively through intelligent marketing technology.
Constant Contact is the AI-powered marketing partner for small businesses and nonprofits. For more than 30 years, Constant Contact has helped entrepreneurs and nonprofit leaders run smarter marketing. Today, it combines AI-driven content creation, intelligent audience targeting, and plain-English insights in one unified platform across email, social, SMS, and events. By doing the heavy lifting, Constant Contact gives every business owner the capability of a full marketing team—without needing one. Learn more at constantcontact.com.
TBWA\Chiat\Day LA is the original Disruption® company. Shunning the conventions of Madison Avenue, Chiat\Day kick-started the West Coast ad boom in 1968 and has been disrupting for more than fifty years. As stewards of the brand, TBWA\Chiat\Day LA has spawned some of the world's most iconic brands by finding the white space through its Disruption methodology and driving dramatic business results through brave creativity. Specializing in brand strategy and creative strategy, design, social, data and analytics, multicultural, purpose, user experience and production, TBWA\Chiat\Day's client roster includes Gatorade, Jack in the Box, Sephora and more. TBWA has been named one of Fast Company's Most Innovative Companies for the past five years, Adweek's 2024, 2022, 2021 and 2018 Global Agency of the Year and Ad Age's A-List 2022 Network of the Year. TBWA\Chiat\Day LA is part of Omnicom Advertising.
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