Consensus, the leader in AI-powered Demo Automation, has announced the launch of Consensus for Marketing, a first-of-its-kind solution that empowers B2B marketing teams to convert leads around the clock. This new offering addresses the modern buyer's preference for independent research by providing intelligent, interactive product experiences that capture high-quality leads directly from websites, outbound campaigns, and events. It extends the power of the Consensus platform to put the product itself at the center of demand generation efforts.
Quick Intel
Consensus launches "Consensus for Marketing," an AI-powered solution for B2B teams.
It enables the creation of interactive, on-demand product tours and video demos.
The solution is designed to capture high-intent leads 24/7 from websites and campaigns.
An integrated AI Content Studio helps quickly generate and tailor demo content.
Early users report a 6-8x higher conversion rate with Product Qualified Leads (PQLs).
The goal is to deliver a "test-drive" experience that modern buyers expect.
The new solution is a direct response to the evolving B2B buyer journey, where prospects increasingly make purchase decisions before engaging with sales. Consensus for Marketing allows teams to meet this demand by creating mobile-first, personalized demos that guide prospects through a product's key features instantly. This always-on approach ensures that every website visitor can have a meaningful product experience, turning top-of-funnel interest into qualified, sales-ready leads.
The platform introduces several specialized capabilities for marketers. It delivers Mobile-First Experiences with responsive demos that work flawlessly on any device. Its Always-On Marketing functionality ensures websites can guide prospects at any time. For lead management, it offers seamless Lead Capture & Intelligence, integrating with CRM and marketing automation platforms to identify high-intent buyers. Central to the offering is the AI Content Studio, which reduces production time by allowing marketers to easily generate, update, and tailor video demos and clickable tours for specific campaigns.
The primary impact of Consensus for Marketing is the generation of a higher-quality lead type: the Product Qualified Lead (PQL). These are prospects who have actively engaged with an interactive demo, signaling a deeper level of interest. Early users have reported a 6-8x higher conversion rate with PQLs compared to traditional Marketing Qualified Leads (MQLs), demonstrating a direct impact on pipeline acceleration and sales efficiency.
"Interactive product demos are the number one resource that buyers want to see when they visit a website, so this is now table stakes for modern marketing teams as a new way to capture and drive top-of-funnel demand," said Betty Mok, SVP of Marketing at Consensus. "With Consensus for Marketing, we're giving marketers the power to bring their product to life for every visitor, instantly."
"Modern buyers want to do their own research before engaging with sales," Mok added. "With this new offering, marketing teams can capture a new, higher-quality lead type: PQLs with prospects that are ready to have meaningful conversations with sales."
About Consensus
Consensus is the leading Demo Automation Platform, transforming how software is bought and sold. Trusted by 15 of the top 30 global software companies, we put buyers in control with interactive, self-serve demos, tours, and simulations that simplify complex sales. Since 2013, we've helped go-to-market teams deliver engaging, AI-powered experiences that accelerate deals, boost close rates, and shorten sales cycles -earning G2's #1 Demo Automation Platform year after year.
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