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Cloudflare has released the AEO Visibility Dashboard, the newest addition to its Answer Engine Optimization (AEO) Suite. The tool gives website owners a direct view into whether AI assistants are recommending their business when customers ask relevant questions, providing visibility that has been invisible to most site owners. The dashboard joins Agent Readiness to give marketers data to understand and optimize their content.
Cloudflare launches AEO Visibility Dashboard for AI assistant recommendation insights.
Measures Citation Rate, Mention Rate, Prominence, and Share of Voice across AI platforms.
Built on real network-layer signals from Cloudflare's infrastructure, not test prompts.
Agent Readiness checks if AI systems can find and read a site.
Dashboard shows whether AI assistants are citing or mentioning brands.
Available in early access today from Cloudflare dashboard.
AI assistants have become a primary discovery channel for consumers, but brands have had no equivalent of a search ranking to show where they stand. Most tools attempt to fill that gap by only sending test prompts to AI chatbots and sampling the responses, a method limited in scale and prone to inconsistency. Cloudflare's position is different: because it operates at the network layer between AI platforms and the websites they access, observing actual crawl and referral activity directly across millions of sites, it provides deeper, more transparent insights than sampling test prompts alone.
Citation Rate shows which AI platforms are pulling from a brand's site as a trusted source, helping marketers direct budget toward content that drives AI recommendations. Mention Rate reveals whether AI assistants are naming a brand even when they don't cite its site, distinguishing between authority and awareness problems. Prominence tracks how much of an AI answer is attributed to a brand and where in the response it appears. Share of Voice shows competitive position across specific questions customers are asking AI assistants.
The AEO Visibility Dashboard joins Agent Readiness, the existing tool in the AEO Suite that checks whether AI systems can find and read a brand's site in the first place. Agent Readiness checks whether an AI agent can reach and use a site with proper permissions, sitemap navigation, structured content, and interfaces for advanced use cases. The dashboard then measures what happens downstream: given that agents can reach the site, are they recommending it? Cloudflare built its AEO Suite on a foundational commitment that site owners should have visibility into how their content is being used and control over what they choose to share.
"Being discoverable used to mean ranking on a page. That's not enough anymore. The agentic era is here, and the moments that matter, like when someone asks an AI for a recommendation and gets an answer back, are happening at scale, invisibly, without most brands knowing if they're in the conversation at all," said Stephanie Cohen, Chief Strategy Officer at Cloudflare. "Cloudflare sits at the network layer. We see actual signals: real crawl activity, real referrals, what AI systems are genuinely doing across millions of sites. That's what powers these tools. Brands can finally get a real answer to the question they've been asking: how am I showing up, and where?"
About Cloudflare
Cloudflare, Inc. is the leading connectivity cloud company. It empowers organizations to make their employees, applications and networks faster and more secure everywhere, while reducing complexity and cost. Cloudflare's connectivity cloud delivers the most full-featured, unified platform of cloud-native products and developer tools, so any organization can gain the control they need to work, develop, and accelerate their business. Powered by one of the world's largest and most interconnected networks, Cloudflare blocks billions of threats online for its customers every day. It is trusted by millions of organizations – from the largest brands to entrepreneurs and small businesses to nonprofits, humanitarian groups, and governments across the globe.
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