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CI&T has appointed Sarah Painter as Senior Vice President for EMEA to lead its regional marketing strategy, sharpen brand positioning, and drive commercial growth by translating the company’s 30-year expertise in AI and software engineering into compelling client value propositions across the UK and EMEA.
CI&T (NYSE: CINT), a global technology transformation specialist, announced the appointment of Sarah Painter as Senior Vice President for EMEA. In this role, Painter will oversee marketing strategy across the region, with a primary emphasis on elevating CI&T’s visibility and relevance in the UK while supporting broader EMEA expansion.
Painter joins from dentsu, where she served as SVP and UKI Head of Marketing and Communications for 13 years, leading brand, communications, and go-to-market strategies for complex, multi-disciplinary organizations. Earlier, at Merkle, she established and headed the UK SEO practice before taking responsibility for the UK Customer Experience division.
“We have a strong global brand and growing momentum in the region, and Sarah’s role is to help that resonate more clearly in the UK,” said Nick Curran, Chief Growth Officer, EMEA at CI&T. “Her background across performance marketing and agency leadership is exactly what we need to continue building our regional presence. She knows how to take a strong team and give it the focus and tools to deliver greater commercial impact.”
Commenting on her appointment, Painter said: “CI&T has a clear point of view on how organisations use technology to drive meaningful change, and there’s a fantastic opportunity to sharpen how that story is told in EMEA. My priority isn’t just ‘brand awareness’; it’s about showing businesses exactly how our AI platform and strategy teams solve their specific challenges.”
This appointment aligns with CI&T’s ongoing commitment to deepening its UK and EMEA footprint amid accelerating growth. Painter joins a bolstered regional leadership team that recently welcomed Melissa Smith Machado as Chief Strategy Officer and Alex Cross as Chief Technology Officer.
CI&T’s proprietary AI platform, CI&T FLOW, enhances team productivity and enables fast, scalable delivery of high-quality solutions. With over 30 years of experience supporting large enterprises and fast-growth clients, CI&T delivers expertise across AI, strategy, customer experience, software development, cloud services, data, and more.
About CI&T
CI&T is a global technology transformation specialist for 100+ large enterprises and fast growth clients. CI&T has a 30-year track record of helping clients navigate change to deliver accelerated business impact, with deep expertise across AI, strategy, customer experience, software development, cloud services, data, and more. CI&T’s proprietary AI platform, CI&T FLOW, boosts team productivity, ensuring fast, efficient, and scalable delivery of world-class solutions. CI&T operates globally, supported by over 8,000 professionals across 10 countries.
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