Cision has acquired Trajaan, the leading search intelligence platform that captures real-time, geo-localized consumer search behavior across traditional engines, e-commerce, social platforms, and emerging GenAI assistants. The acquisition instantly expands Cision’s consumer intelligence footprint from “what people say to what people search for and intend to buy.
The combination creates a unified view of consumer voice + intent:
"Acquiring Trajaan is a natural extension of the partnership Brandwatch announced earlier this year," said Guy Abramo, Chief Executive Officer at Cision. "By bringing Trajaan fully into the Cision ecosystem, we're unifying search intelligence, conversational insight, and AI-driven analytics to give customers a deeper, more predictive understanding of the 'why' behind consumer behavior — from the questions they ask to the signals that shape demand."
"Joining Cision allows us to scale our technology and vision globally," said Matthieu Danielou, CEO of Trajaan. "Together we can help brands understand what people search for, what they talk about, and how GenAI platforms shape their decisions — long before trends hit the mainstream."
Cision is the global leader in consumer and media intelligence, engagement, and communication solutions. We equip PR and corporate communications, marketing, and social media professionals with the tools they need to excel in today's data driven world. Our deep expertise, exclusive data partnerships, and award-winning products, including CisionOne, Brandwatch, and PR Newswire, enable over 75,000 companies and organizations, including 84% of the Fortune 500, to see and be seen, understand and be understood by the audiences that matter most to them.
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones—and thrive on the tech pulse.