Channel99 has launched powerful new functionality that transforms its industry-leading account identification into ready-to-activate, AI-optimized B2B audiences. Marketers can now instantly build top-, middle-, and bottom-of-funnel target account lists and get intelligent recommendations on the best channels to reach them — all inside a single platform.
Most B2B marketers waste budget because brand awareness, demand gen, and ABM audiences live in silos. Channel99 now closes that loop: the same pixel that measures engagement also powers audience creation, channel recommendation, activation, and performance feedback — all automated with AI.
"I'm excited that Channel99 customers can now leverage our best-in-class account identification to create high-performing audiences that grow and accelerate pipeline," said Chris Golec, Founder & CEO of Channel99. "Leveraging AI to recommend which channels make the most sense for a particular audience and desired outcome eliminates a lot of the financial inefficiency that exists in B2B today."
"With Channel99, we're able to uplevel our reporting with a clear, trusted view of our channels, which is essential for the accurate attribution of digital spend. That clarity helps us improve the ROI of our digital investments, double down on key programs, and drive efficiency," said John Flesher, Director of Marketing Operations at Tealium.
Channel99 is a B2B marketing technology company that has solved long-standing attribution challenges in order to fuel an AI-powered decision-making engine. With superior account identification and the first-of-its-kind B2B ad verification, the platform utilizes AI to identify financial inefficiencies across channels, optimize campaign and audience adjustments, and then automate workflows to reduce labor while increasing operational efficiency. High-growth mid-market companies up to global enterprises leverage Channel99's technology to increase and accelerate pipeline while reducing marketing investment risk. The company's founder and CEO is Chris Golec, who previously founded Demandbase and pioneered the ABM category.
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