Cerillion a leading provider of composable BSS/OSS solutions to the telecoms industry, today announced that it has been named in the 2026 Gartner® Magic Quadrant™ for CSP AI-Enabled Marketing and Sales Solutions. The report evaluates commercial off-the-shelf solutions that use AI to support CSP marketing and sales operations, including capabilities embedded within BSS platforms as well as horizontal marketing and sales applications.
Cerillion believes its inclusion reflects the continued development of its AI-enabled BSS/OSS capabilities and its product-led approach to embedding AI directly within operational workflows. Cerillion's AI strategy combines embedded assistants and agents with a model-agnostic architecture, enabling communications services providers (CSPs) to apply AI across the systems used to create, sell, fulfil, charge and bill for products and services.
Key elements of Cerillion's AI architecture include its AI Management Centre, providing centralised governance and control of AI model usage; its MCP Server, enabling governed access to BSS/OSS capabilities through Progressive Discovery; and Agent2Agent support, enabling controlled collaboration between Cerillion, CSP-built and third-party agents.
"We are delighted to be included in the Gartner Magic Quadrant for CSP AI-Enabled Marketing and Sales Solutions," commented Louis Hall, CEO, Cerillion. "We believe this reflects the significant investment we have made in embedding AI directly into our BSS/OSS product suite and connecting it to the operational systems that CSPs depend on every day."
"Our focus is on helping customers move beyond standalone AI experiments towards practical, governed use cases that can deliver real business outcomes," added Brian Coombs, Chief Product Officer, Cerillion. "By combining embedded AI, model choice, open standards and strong governance, we are enabling CSPs to adopt AI at their own pace while maintaining control over their business rules, data and operational processes."
About Cerillion
Cerillion has a 27-year track record in providing mission-critical software for billing, charging and customer relationship management ("CRM"), primarily to the telecommunications sector. The Company has a global customer base with c. 70 customer installations across c. 45 countries. Headquartered in London, Cerillion also has operations in India and Bulgaria as well as a sales presence in Continental Europe, the USA, Asia and Australia.
