Burke, Inc., a data-driven insights consultancy, and BrandRank.AI, an AI-driven brand analytics platform, have announced a strategic partnership aimed at helping brands manage their presence in a market increasingly influenced by artificial intelligence. The collaboration pairs Burke’s extensive expertise in consumer behavior with BrandRank.AI’s technology for tracking how brands are portrayed in AI-generated answers. The partnership is designed to ensure brands remain relevant as AI-driven discovery begins to displace traditional search methods.
Quick Intel
Burke, Inc. and BrandRank.AI partner to track brand representation in AI answer engines.
Research shows 48% of consumers used AI for purchase decisions as of March 2026.
58% of AI users report the technology is changing how they discover and evaluate brands.
The partnership introduces BRAND ANSWER, a diagnostic tool for AI-driven brand portrayal.
Brands can now measure "cross-workflow decision context" through combined human and AI analytics.
The alliance aims to bridge the gap between brand positioning and AI-driven outcomes.
The Rise of AI-Driven Brand Discovery
New proprietary research from Burke highlights a rapid shift in consumer habits, with nearly half of consumers now using AI to inform purchase decisions—a significant increase from 28% in 2024. While AI is becoming a primary tool for brand evaluation, trust remains a hurdle, with 47% of consumers citing concerns over the accuracy and objectivity of AI responses. This partnership addresses these concerns by helping brands ensure they appear clearly and credibly within the "AI answer ecosystem," allowing them to align their digital presence with consumer expectations.
Diagnostic Tools for the Answer Economy
A centerpiece of the partnership is the launch of BRAND ANSWER, a diagnostic service that identifies how AI engines portray a brand. The tool reveals where a brand may be missing from key consumer queries and compares its performance against competitors in AI-driven responses. By providing visibility into these "Prompted Moments of Truth," the diagnostic helps companies identify blind spots in their strategy and take focused, data-driven action to improve their visibility across platforms like OpenAI, Gemini, and Perplexity.
Integrating Human Insight with AI Analytics
The collaboration integrates Burke’s Relevance + Momentum™ brand strategy framework with BrandRank.AI’s analytics to ground technical data in real human behavior. Burke provides the "why" behind consumer choices, while BrandRank.AI delivers the technical tracking necessary to see how those choices are influenced by algorithmic responses. This dual approach allows brand teams to make more informed decisions by aligning human perspectives with the reality of how AI interprets and presents their brand to the public.
"AI is not just a tech revolution, but a consumer expectations revolution. Brands must understand not only what they say, but how they are interpreted and trusted in AI-driven decisions."
— Pete Blackshaw, Co-Founder and CEO of BrandRank.AI
"Burke has expertise helping organizations understand the 'why' behind consumer behavior and what influences choice. This partnership brings greater clarity to the decisions brand teams must make to compete in today's environment by aligning human and AI perspectives with brand strategy."
— Tara Marotti, Burke President & CEO
About Burke
Burke, Inc. is a global data-driven insights consultancy that helps organizations turn human understanding into growth through a combination of expert-led AI, consumer intelligence systems, and marketing strategy to power smarter decisions.
About BrandRank.AI
BrandRank partners with global brands to strengthen trust and purchase intent by uncovering insights and opportunities across AI answer engines, helping improve visibility and ensure content is AI-ready.
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