Brunner has announced the acquisition of AdSkate, an AI-powered creative analytics and marketing intelligence platform, strengthening its capabilities in AI-driven marketing performance, creative optimization, and campaign intelligence. The acquisition reflects Brunner's strategy to help brands make more informed marketing decisions by combining creative expertise with artificial intelligence and advanced data analytics.
The move expands Brunner's portfolio of AI-powered marketing solutions while enabling clients to gain deeper insights into advertising effectiveness, audience engagement, and return on marketing investment.
Brunner has acquired AdSkate, an AI-powered creative analytics platform designed to help brands and agencies improve advertising performance through advanced creative intelligence. The acquisition enhances Brunner's ability to deliver AI-powered marketing solutions that combine creativity, media, analytics, and data-driven decision-making.
AdSkate's technology and team will become part of Brunner's growing marketing intelligence portfolio while continuing to support existing enterprise customers.
"Marketing is entering a new era where creative intelligence is becoming just as important as media intelligence," said Kevin Amos, Partner and Chief Media and Data Officer at Brunner. "Today's CMOs aren't asking for more data; they're asking for better answers. AdSkate has built an innovative platform that helps marketers understand not only what is performing, but why it is performing. By bringing AdSkate into the Brunner family, we will help clients make smarter decisions, move faster, optimize campaigns with greater confidence, and maximize the impact of every marketing dollar."
Founded in Pittsburgh, AdSkate uses artificial intelligence and machine learning to evaluate advertising performance across creative assets, including images, videos, messaging, and audience segments. The platform identifies the creative elements that contribute to engagement, conversions, and return on ad spend, helping marketers move beyond performance reporting to actionable optimization.
The technology transforms creative analysis into a data-driven process, enabling brands and agencies to better understand why campaigns perform and how future marketing efforts can be improved.
Following the acquisition, AdSkate's technology, product expertise, and engineering talent will be integrated into Brunner's marketing intelligence offerings. Clients will gain access to expanded capabilities such as AI-powered creative testing, predictive performance modeling, audience intelligence, and campaign optimization throughout the customer journey.
AdSkate's existing customer base, including enterprise, healthcare, consumer, and agency clients, will continue to receive platform support while benefiting from future AI-enabled solutions developed through the combined organization.
"From the beginning, AdSkate was built around the belief that AI could help marketers make better decisions and create more impactful work," said Akaash Ramakrishnan, Co-Founder and CEO at AdSkate. "Brunner shares that vision. This partnership allows us to scale our technology, accelerate innovation, and bring powerful new capabilities to brands looking to compete in an increasingly complex marketplace. Together, we can help marketers move faster, learn faster, and achieve stronger business results."
"AdSkate's ability to break down ad performance and attributes is truly empowering," said Albert Thompson, Managing Digital Director, Walton Isaacson. "It provides insights that simply are not available at scale."
As part of the acquisition, Akaash Ramakrishnan will join Brunner as Senior Director, AI and Innovation, while Shreyas Venugopalan will serve as AI and Technology Consultant, and Max Rosen will become Creative Technologist.
The combined organization aims to deliver enhanced AI-powered capabilities including creative intelligence, predictive campaign optimization, audience analytics, faster creative testing, improved marketing efficiency, and deeper visibility into campaign performance. Brunner believes the acquisition further strengthens Pittsburgh's growing role as a hub for marketing innovation and artificial intelligence.
Brunner is a leading independent, integrated marketing agency that is proud to have Good People, Creating Great Work for Our Clients. We always put our people first and have the integrity to do the right thing for the people we serve. The philosophy of supporting and working with good people is the cornerstone of how we develop iconic, nimble, and impactful marketing solutions for our clients. Brunner's broad client portfolio includes notable national brands like Aerie, Church's Texas Chicken, Fred Rogers Institute, Great Southern Wood Preserving, Mitsubishi North America, and WesBanco Bank, among others. Brunner is headquartered in Pittsburgh, PA, with additional offices in Atlanta, GA. For more information, please visit www.brunnerworks.com.
AdSkate is an AI-powered creative analytics platform that helps brands and agencies understand, predict, and improve advertising performance. Through advanced artificial intelligence and creative intelligence technology, AdSkate enables marketers to optimize creative assets, identify performance drivers, and maximize return on marketing investment. For more information, please visit www.adskate.com.
