BrightLocal has launched AI Insights, a new feature designed to help businesses turn growing volumes of local search data into clear, actionable next steps as managing local search across platforms becomes increasingly complex.
Quick Intel
The launch comes as BrightLocal research shows consumers now check an average of six different review sites before choosing a business, raising the pressure on brands to maintain consistent, high-quality visibility across multiple platforms.
"This isn't a UI refresh or a simple chatbot wrapper," said Myles Anderson, CEO at BrightLocal. "AI Insights is the first step in our evolution. We are transitioning from a platform that shows you what happened, to one that tells you exactly what to do next and ultimately, a platform that puts local growth on autopilot."
While access to data has increased, many businesses and agencies still spend hours manually reviewing rankings, reviews, listings and content to determine what to prioritize. AI Insights helps to address this challenge by analyzing performance across key local search signals and delivering prioritized recommendations on where to focus for the greatest impact, acting as a built-in, always-on local search expert.
Key capabilities of AI Insights
AI Insights is designed to solve two distinct pain points in the local search ecosystem. For small businesses, the feature simplifies complex SEO data into clear next steps. For agencies and consultants, it accelerates audits and supports more consistent, data-backed recommendations at scale that help build client trust.
"AI Insights really opened my eyes. I updated my meta titles and descriptions based on its suggestions, and my rankings jumped immediately. I'm now ranking around number 10 for my main keyword, where I was pages down before," said Jeremy Raymond, Founder and CEO at East Texas Title & Loan.
"This tool serves as a vital backstop for my local marketing service. It reinforces my findings and provides highly specific, actionable ideas that I can turn into strong recommendations for my clients. It has become such a good feature that I would be genuinely disappointed if I no longer had access to it," said Travis Staut, Founder and Lead Strategist at Scrappy Marketing.
By moving from reports to insights, BrightLocal is working toward a point where AI agents will not only recommend actions but help execute them to drive local growth autonomously.
Learn more about BrightLocal's AI Insights feature here: https://brightlocal.com/future-platform/#ai-ins...
About BrightLocal
BrightLocal offers local SEO software and services that help businesses get found, chosen, and trusted in their local area.
By combining AI-powered insights built on 16 years of proprietary local search data with expert-led services, BrightLocal simplifies local search marketing, enabling businesses to improve visibility, manage listings, and build stronger online reputations.
Founded in 2009 and trusted by 15,000 small businesses and marketing agencies, BrightLocal provides organisations with the confidence to grow.
Headquartered in the UK, BrightLocal serves customers across the US, Canada, and other international markets.
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones, and thrive on the tech pulse.
